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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing?

Campaign 120
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MOps alignment and core responsibilities: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. Context) In addition to your other context, you are CMO for a regional quick-service restaurant chain. Under marketing?

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Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software

Capterra Sales & Marketing Software

The post Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software appeared first on Capterra. Compare pricing for the top customer relationship management software products with the highest value-for-money and functionality ratings. Trial/Free Version: Free Trial.

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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

The CDP provides a more accurate and comprehensive understanding of customers by linking this deterministic data with other available information. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience.

Retail 96
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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Break down your data into segments (territory, region, salesperson, industry, etc.) That’s great and exciting.

Territory 123
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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

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A sales-side view of marketing, automation and AI

Martech

I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states. Looking to see are we creating opportunities and closing in those regions, too?