ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

The Sales Hunter

NOVEMBER 26, 2011

Mark’s Insights on SALES MOTIVATION. Sales Motivation. Step one when prospecting is to tap into your referral list. People are more willing to talk during the holidays, so start off by contacting your current customers and asking them for referrals. Second step is to reach out to those on your referral list.

Drivers/motivators 87

Drivers/motivators Prospecting Negotiate Referrals 87

Hubspot

FEBRUARY 2, 2015

To help you get started, here are a few simple methods to personalizing content by referral source that your customers will love. Personalize Content for Social Media Campaigns. Visitors who come to your webpage from social media have different motives and interests than those coming from email marketing or paid campaigns.

Referrals 78

Referrals User Experience Campaign Drivers/motivators 78

Hubspot

OCTOBER 19, 2011

Ostensibly for privacy and security reasons, Google also notes that this means referrer strings will no longer be passed to destination sites from logged-in users' search results. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. I know what you're thinking.

Referrals 78

Referrals Angle Networking Engineering 78

Heinz Marketing

JUNE 20, 2023

This analysis provides insights into your customers’ needs and preferences, enabling you to develop targeted marketing campaigns. Building buyer personas that capture the challenges and motivations of your target customers can also serve as a reference for crafting personalized messages and offers.

Growth 119

Growth Customers Referrals Lead generation 119

Martech

DECEMBER 20, 2022

Product improvements By understanding what motivates customers to buy your brand’s products, you can tailor offers to suit client needs better. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives. Summary with CTA.

Campaign 102

Campaign Customers Clients Referrals 102

Hubspot

MARCH 6, 2017

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. Even though a majority of marketers believe influencer marketing is a viable tactic, it's still incredibly challenging to report accurately on influencer campaign ROI. Not so fast.

Campaign 78

Campaign Niche Promote Follow-up 78

SalesHandy

MAY 26, 2020

When you close such customers who’ve been introduced by existing customers, you have effectively got a referral sale. So you might be wondering, how to get referrals from clients? You need to create a process to scale get referral sales for your product. Why should you care about referral sales. Airbnb’s referral email.

Referrals 52

Referrals Drivers/motivators Sales Clients 52

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. The success of every marketing campaign hinges on the effectiveness of your website. Referral programs are built on incentives.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

JULY 20, 2012

Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. Listen to it whether you're lounging around or to motivate you if marketing has to be on your brain -- in the car, at the office, or on the beach! Motivate and captivate your visitors with beautiful CTAs! Honey, honey yeah."

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

ConversionXL

OCTOBER 30, 2021

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Understand what rewards motivate customers: Ask your audience what they prefer and test.

Customers 140

Customers Referrals B2C Campaign 140

The 5% Institute

JULY 17, 2023

One powerful approach that has proven to be highly successful is referral selling. Referral selling is a marketing technique that leverages the power of word-of-mouth to acquire new customers. What is Referral Selling? The Benefits of Referral Selling Referral selling offers numerous benefits for businesses.

Referrals 52

Referrals Sell Objectives and Key Results Drivers/motivators 52

Search Engine Land

DECEMBER 20, 2022

Product improvements By understanding what motivates customers to buy your brand’s products, you can tailor offers to suit client needs better. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives. Summary with CTA.

Campaign 87

Campaign Customers Clients Referrals 87

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Use referral programs to attract new customers and reward your current ones 7. What do their email campaigns look like? FOMO (fear of missing out) is a powerful motivator. Run retargeting campaigns that convert with personalized discounts.

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

AUGUST 3, 2020

This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. Every time consumers see marketing campaigns, they make a decision within seconds — and it often follows the logic of, “if I click this Facebook ad, am I really going to buy this product?”

Referrals 101

Referrals Real Estate Click Through Rate Campaign 101

Engage Selling

DECEMBER 6, 2012

At a recent conference, I was presenting at a session with sales managers and business owners, and the topic of referrals came up. Accordingly, by simply switching to a referral-based sales process, your team will see a dramatic increase in their sales numbers. Salespeople also typically have big, healthy egos.

Referrals 48

Referrals Up-sell Drivers/motivators Sell 48

Engage Selling

DECEMBER 6, 2012

At a recent conference, I was presenting at a session with sales managers and business owners, and the topic of referrals came up. Accordingly, by simply switching to a referral-based sales process, your team will see a dramatic increase in their sales numbers. Salespeople also typically have big, healthy egos.

Referrals 48

Referrals Up-sell Drivers/motivators Sell 48

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. He’s done so with the same motivation: helping people. Email marketing is 40x more effective at acquiring new customers than Facebook or Twitter, and it’s a key driver of retention for small and medium-sized businesses. What is your value offer ?

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Heinz Marketing

AUGUST 20, 2020

Operating with the flywheel formula enables marketers to catch their breath because stellar customer experiences are often the main driver of new business.

B2B 142

B2B Customers Drivers/motivators Promote 142

ConversionXL

OCTOBER 9, 2014

The idea with this segment is to understand how your high value customers use the site, so you can focus your acquisition efforts to find more customers just like them & motivate existing customers to move into this category as well. Get The Referral Traffic > T.co link is unique to the person who shared it on Twitter.

Referrals 119

Referrals Real Estate Territory Cross-sell 119

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Rewards program, contests, email marketing, campaigns; Revenue.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

APRIL 22, 2015

15 Examples of Awesome Transactional Email Campaigns. The progress bar is also a brilliant visualization for motivating customers to spend more. They also sneak in a referral ask at the end, including an incentive for the referrer to receive Instacart credit. Learn more about it here. Confirmation Emails. Welcome Emails.

Campaign 78

Campaign Promote Real Estate Referrals 78

Heinz Marketing

OCTOBER 20, 2021

We were lucky our mini-van shopping coincided with the debut of driver side doors. Back then, he was pretty much limited to the phone book, word of mouth referrals, and newspapers. Retargeting ad campaigns. Yes… once upon a time, mini-vans only opened on the passenger side. Ad boosts on social media. Worth a try, right?

Drivers/motivators 114

Drivers/motivators Referrals Retail Price 114

ConversionXL

MARCH 17, 2021

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SaaStr

NOVEMBER 25, 2023

The takeaway: Hold regular check-ins and where needed use performance plans to try and motivate people. So the sooner you can shift the mindset and coach everyone on how to create and control their own pipeline, whether it’s customer referrals, outbound (for everyone, not just SDRs), etc, the better. #3:

Objectives and Key Results 108

Objectives and Key Results Referrals Pipeline Campaign 108

Sales Hacker

MARCH 19, 2020

Increased referrals. They’re organic revenue drivers. 84% of B2B decision makers start the buying process with a referral. Once you’re aligned on who your ideal customer is, you can draw up customer referral programs aimed at bringing in customers who match your ideal profile. . Negative churn . High renewal rates .

Growth 99

Growth Customers Referrals B2B 99

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well. Awareness of the pain point. Trust and brand awareness.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Hubspot

JUNE 7, 2021

That, in itself, is a type of brand champion, as their role is centered around campaigning for your brand. In a small company, the business owner can be the brand champion, motivating employees internally and networking externally to gain more customers. It's like when you love a product you've just bought.

Referrals 99

Referrals Promote Growth Campaign 99

Search Engine Land

AUGUST 21, 2023

Example SEO KPIs There is no shortage of SEO metrics for tracking your campaigns. Referral traffic A solid SEO campaign can impact your business beyond driving more organic traffic. Often, solid referral traffic can convert at a better rate than organic search traffic, so ignore this at your peril. SUBSCRIBE See terms.

Objectives and Key Results 94

Objectives and Key Results Referrals CTR Conversion 94

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Over time, the tool gets smarter.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Hubspot

AUGUST 28, 2019

Do you need something extra to get the team motivated and meeting aggressive goals? Define the mission and get everyone motivated to help more people." - Dan Tyre, Director of Sales, HubSpot. This can give your team an extra level of motivation and urgency to meet and exceed their quota.

Technique 100

Technique Quota Sales Drivers/motivators 100

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Strategy is the big picture thinking that drives email marketing campaigns. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Sales Hacker

MARCH 29, 2021

There are a number of different partner types: affiliate, referral, reseller, technology, and solution partners. Partner account mapping software enables partners to create a list of shared prospects or customers and run targeted marketing campaigns at that list. affiliate, reseller, referral, solution, and technology partnerships? –

CRM 111

CRM Cross-sell Campaign Referrals 111

ConversionXL

OCTOBER 7, 2021

We spent two months doing nothing but research, writing, and talking to content marketers we respected about how they turned their blogs into actual drivers of growth for their business. One way to do this is by running marketing campaigns for each new feature or iteration of the product.

Product 142

Product Minimum Viable Product Price Promote 142

The 5% Institute

JULY 7, 2023

Creating a Compelling Value Proposition Crafting a compelling value proposition is a key driver of sales. Tailor your messaging to each platform, engage with your audience, and leverage analytics to optimize your campaigns. Explore opportunities for joint promotions, co-marketing campaigns, or cross-selling.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52