Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. The 4-step process of strategic SEO All good SEO stems from using a process. You are accountable for the success or failure of the campaign, and that's why your expertise is in demand. Let’s dive in. SUBSCRIBE See terms.

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Strategize Process UX Clients 98

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

FEBRUARY 1, 2023

Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Lyric puns are acceptable.”

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Strategize Objectives and Key Results A/B testing Clients 100

Search Engine Land

APRIL 4, 2023

We’ve been using our own algorithms and machine learning technology since our inception to uncover strategic insights for brands, marketers, and agencies about their search strategies, the strategies of their competitors, and their competitive landscape. That’s essentially what we do at Adthena.

Campaign 95

Campaign CTR Click Through Rate Construction 95

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

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Campaign Gaming Education Technology 104

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. They want to be doing strategic work, they want to see and make decisions on the fly. 6 reasons why marketing operations is foundational to successful campaigns.

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Campaign Strategize CRM Engineering 106

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 91

Campaign Objectives and Key Results B2B Angle 91

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Heinz Marketing

MARCH 15, 2024

They can craft targeted campaigns that attract high-quality leads, the lifeblood of any sales funnel. Sales: The sales team is the revenue engine, but not through mere persuasion. This top-down approach ensures overall alignment, and everyone has the necessary deep strategic insights.

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Growth Customers Objectives and Key Results Teamwork 110

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors.

Objectives and Key Results 118

Objectives and Key Results Strategize Non-Profits User Experience 118

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. These audiences can be people who: Engaged with your brand.

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Objectives and Key Results A/B testing Campaign Price 128

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. This necessitates a strategic approach that transcends traditional marketing tactics.

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B2B Niche Strategize Trust 89

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages.

Customers 113

Customers A/B testing Strategize User Experience 113

SalesforLife

JUNE 27, 2019

If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation.

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Campaign Referrals Pipeline Territory 95

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. This book will help show why putting strategic work upfront is so important to success.

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Drivers/motivators Negotiate Objectives and Key Results Intrinsic 119

Search Engine Land

NOVEMBER 2, 2021

Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept. Please visit Search Engine Land for the full article.

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GTM Campaign Strategize Engineering 81

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

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Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entities for strategic PPC audience targeting Traditional audience segmentation lets you identify key demographics to target, such as age, device and location.

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Click Through Rate CTR Campaign Territory 103

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. SEO and PR can influence the growing online media landscape of news, search engines (Google, YouTube, etc.), Here’s how.

Objectives and Key Results 112

Objectives and Key Results Technique Engineering Strategize 112

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Finance 99

Finance Manufacturing Referrals Construction 99

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 99

Product Objectives and Key Results Strategize Technology 99

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Perplexity AI, a real-time AI-powered search engine for the web. Providing language translations for global campaigns.

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Strategize Campaign User Experience Start-ups 90

Capterra Sales & Marketing Software

OCTOBER 1, 2021

7 Important KPIs for Successful Marketing Campaigns appeared first on Capterra. Understand what KPIs are and why they’re useful for marketing campaigns to develop successful marketing strategies that generate revenue and help your brand grow. Marketing KPIs to track for more successful marketing campaigns.

Campaign 52

Campaign Objectives and Key Results Strategic planning Engineering 52

Search Engine Land

OCTOBER 19, 2023

For example, advertisers will now be able to design a specialized advertising report, enabling campaign managers to view it instead of the default reports. The search engine announced last year that advertisers need to transition their 360 properties to GA4 by 1 July 2024. Universal Analytics 360 sunset.

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Customers Campaign Engineering Strategize 116

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. Strategic timing Timing is everything.

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Click Through Rate A/B testing Retail Strategize 133

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The new modules include: Measurement on Reddit : This module will focus on Reddit’s first and third-party measurement tools, as well as how to measure the overall performance of campaigns.

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Education Campaign Technique Strategize 113

Search Engine Land

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale. AI offers the potential to accelerate these benefits.

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Search Engine Land

APRIL 8, 2024

This model is straightforward and often used to highlight the impact of top-of-funnel marketing efforts such as awareness-building campaigns or initial website visits. Implement lead nurturing campaigns Develop targeted lead nurturing campaigns to guide prospects through the sales funnel and convert them into paying customers.

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Objectives and Key Results Promote Campaign Drivers/motivators 117

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. If not, get started!

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Account management Gaming A/B testing Campaign 139

Search Engine Land

MARCH 21, 2024

Along with the usual benefits of collaboration – shared learnings, strategic alignment, gap coverage and discovering anomalies or new patterns – SEO and PPC teams can mitigate the risks of getting siloed and tackling rapid change with different agendas. This opens collaboration opportunities beyond the search engines.

Teamwork 110

Teamwork Click Through Rate Education Campaign 110

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. What is the key to making your email campaigns stand out? Segmented email campaigns have been shown to drive a 760% increase in revenue , according to Campaign Monitor. You need to be strategic about it. But let’s be real.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Martech

MARCH 21, 2024

Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. The insertion of AI into your marketing operations needs to be a strategic fit rather than a case of jumping on the bandwagon without a clearer plan. How will AI streamline your operations?

Objectives and Key Results 101

Objectives and Key Results Strategize Technology Technology 101

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign monitoring and performance analytics. Campaign creation and deployment. Campaign monitoring and performance analytics.

Customers 93

Customers Campaign Repeat business Referrals 93

Search Engine Land

JULY 26, 2023

Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. Always-on marketing is a strategy that aims to keep your brand consistently visible in the market through ongoing campaigns. These campaigns result in brief revenue spikes, followed by stagnant revenue growth.

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Search Engine Land

OCTOBER 19, 2023

Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers. Leveraging Microsoft’s insights into people’s interests and consumer intent signals, these ads are strategically placed across the web on platforms such as MSN, Start, Outlook, and more. Why we care.

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Conversion Territory Strategize Engineering 109

Salesforce

MAY 20, 2024

Salesforce is the engine behind the Fever’s ability to understand and respond to the unique preferences and behaviors of each fan. For example, rather than investing in one huge advertising campaign, promotional offer, or generic email, they are using data to tailor marketing messages to individual fans.

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Gaming Sports Teamwork CRM 104

Search Engine Land

OCTOBER 13, 2023

A campaign’s long-term value (LTV) is instead given more weight. When advertisers bid on keywords, instead of determining an ad auction winner purely by bid amount, Google uses a metric called Ad Rank to decide how and if your campaign should rank. This mean that the campaigns with Ad Rank scores of 30 and 10 would qualify.

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