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How to Build a Beloved Product Without Email Marketing

ConversionXL

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. We launched our second campaign a week later, and the story got worse.

Product 151
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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them. And, that variety in company names makes sense.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113
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Startup Funding: What It Is, How It Works, & 5 Tips for Landing It

Hubspot

Global venture funding hit $437 billion in Q3 of 2021, up from $284 billion in 2020. They use personal savings or money from family and friends to get their companies up and running. We rounded up the common types of startup funding to help you understand what's out there and how it aligns with your company's goals. Interested?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Problem With Traditional Product Development. The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. In their “ Post Mortem ” post, they list the following as the reasons for their demise.

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Screw Traffic – Show Me The Money

ConversionXL

Not only that I’d had 3,000+ sign up to use Informly (free signup). Wowzers rock on, but after stuffing around with payment processors for months I finally put up my buy now button in January 2013 ($9 / month) and guess how many people signed up?…. Auto follow more people? Be careful what you track. From where?