Search Engine Land

JULY 23, 2024

Follower growth: The increase in the number of followers over time. Conversion rate: The percentage of social media users who take a desired action (e.g., Automated campaigns: Triggered emails based on user behavior (e.g., User experience (UX) design: Enhancing the usability of your website to improve user experience.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

Campaign 131

Campaign Quota Promote Prospecting 131

Search Engine Land

SEPTEMBER 16, 2024

Google rewards ads that provide a good user experience with lower costs. Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted. Ensure your landing page messaging accurately reflects your ad content for a seamless user experience.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Heinz Marketing

FEBRUARY 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023. So, it’s no surprise campaign spending is down across almost all channels. Then, you could run the campaign on LinkedIn and Facebook—and you wouldn’t be wrong.

Promote 108

Promote Strategize Growth Campaign 108

Search Engine Land

JULY 24, 2024

However, as B2B growth advisor Gaetano DiNardi expertly pointed out on LinkedIn , recent spam and core algorithm updates have caught on and often come down hard on get-rich-quick tactics like these. “My My approach to SEO content has always been to publish quality content that answers user intent. of people and brand directory pages.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

FEBRUARY 17, 2025

The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector. Growth lead / Growth strategist Identify and execute growth opportunities across various channels.

GTM 114

GTM Engineering Customer Relationship Management Lead generation 114

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

ConversionXL

NOVEMBER 12, 2018

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own. Send me a tailored drip email campaign. Conclusion.

UX 116

UX Growth Non-Profits User Experience 116

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Martech

FEBRUARY 20, 2025

It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance.

Launch 92

Launch B2C Technology Technology 92

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Use post-purchase surveys or satisfaction ratings to measure the effectiveness of your personalized experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Textellent introduced a two-way integration with ActiveCampaign.

Launch 82

Launch A/B testing Campaign Angle 82

Veloxy

MARCH 1, 2021

This allows business leaders to adapt customer retention strategies and drive sales growth. It harnesses customer data during purchases to instantly customize user experience online. Just look at Apple and how vital their customer relationship management is to their growth. Outstanding Examples of CRM in Organizations.

Customer Relationship Management 204

Customer Relationship Management Relationship Management Customers CRM 204

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? What is growth marketing? Forget flashy ads and vanity metrics.

Growth 93

Growth Customers Referrals SQL 93

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Salesforce

NOVEMBER 26, 2024

This involves using AI to analyze customer data and make real-time decisions to improve your marketing campaigns. This means using AI to deliver personalized content and experiences to your customers based on their behavior and preferences. Start by implementing automated decisioning.

Customers 105

Customers Referrals Campaign User Experience 105

Martech

FEBRUARY 19, 2024

By matching talent to in-demand marketing skills, CMOs can build future-proof teams adept at capitalizing on the latest technologies, resonating with diverse customer bases through authentic messaging, leveraging analytics for optimization and designing sticky user experiences that drive loyalty. The outcome? In your inbox.

User Experience 135

User Experience Strategize Technology Technology 135

Hubspot

AUGUST 31, 2015

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. 1) Running app install campaigns boosts organic growth.

Campaign 78

Campaign Networking Promote User Experience 78

Hubspot

APRIL 20, 2017

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. That’s why we compiled this list of 24 growth hacks that you can put into practice with your current content assets.

Growth 78

Growth Campaign Promote Launch 78

Martech

NOVEMBER 18, 2021

Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. “It drove 10 years’ worth of ecommerce growth in the first three months. But rather than waiting for the new big disruption, marketers would be wise to begin adapting their campaigns for the foreseeable future.

User Experience 135

User Experience Technology Technology Campaign 135

Hubspot

NOVEMBER 22, 2024

ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” So, having some form of reactivation campaign can help you re-acquire these new-old leads at a lower cost. Here's how Freelance Growth Manager Boris Malinov uses AI to re-target churned customers.

Lead generation 50

Lead generation B2B Sales Campaign 50

Hubspot

MAY 2, 2013

There’s little chance for growth when you’re simply spinning. So, how you can stop the madness and point your agency toward growth? They are looking for an agency that specializes in marketing to a niche audience while having a strong history of, say, successful public relations campaigns. Find your focus and plan for growth.

Growth 78

Growth Education Clients Cross-sell 78

Martech

MAY 1, 2023

A better approach to email campaigns. Email marketing misconceptions We hear two frequent misguided sentiments from our brand-side contacts: They don’t have enough content to deploy for effectively expanded email campaigns. They’re afraid of turning off users with too many sends. How to build your subscriber base.

User Experience 115

User Experience Campaign Follow-up Clients 115

Martech

FEBRUARY 18, 2025

Successful examples of un-marketing avoid the hard sell altogether, focusing instead on engaging content that enhances the user experience. Each year, Spotify delivers a highly personalized, celebratory experience that reflects users’ music journeys. Take Spotify Wrapped as an example.

Trust 80

Trust Cross-sell Non-Profits Drivers/motivators 80

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

B2B 142

B2B Campaign Technology Technology 142

Veloxy

AUGUST 16, 2023

By tailoring the CRM system to your business’s unique needs and integrating it with other applications, you can enhance its functionality and improve the overall user experience. Data Quality High data quality is indispensable for Salesforce ROI.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Heinz Marketing

SEPTEMBER 24, 2023

This not only keeps prospects engaged but also improves the overall user experience. Nurture Campaigns Understanding your prospects’ behavior can be a game-changer in making your campaigns more effective. It’s all about meeting your goals, fueling growth, and staying competitive in today’s competitive landscape.

User Experience 122

User Experience B2B Lead generation Campaign 122

Heinz Marketing

SEPTEMBER 24, 2021

In attracting, engaging and delighting customers, an effective inbound marketing strategy allows prospects to place trust in our hands and forge long-term one-to-one relationships primed for growth. Add that CTA button without disrupting the user experience. Measure and improve, adapt your campaign based on the data .

Contact 126

Contact Strategize Conversion Campaign 126

Search Engine Land

OCTOBER 20, 2023

Better user experience on a website. The new customer growth resulting from those improvements is an outcome. Technical SEO metrics Metrics like site speed, numbers of 404/301 errors, pages without canonical tags and other technical scorecard metrics play a role in user experience and search engine ranking.

User Experience 124

User Experience Growth Engineering Conversion 124

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Eugene Wei, a former Amazon employee, identified the latter as the company’s invisible asymptote , or key limiter of growth.).

UX 111

UX User Experience Non-Profits A/B testing 111

Salesforce

MARCH 20, 2025

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI). Using that information, you can customize your user experience, craft a consistent brand story that resonates with your audience, and personalize landing pages and offers.

Technology 81

Technology Technology CRM Campaign 81

ConversionXL

JUNE 12, 2014

That would be 23.94% growth in revenue. Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Good Microcopy Comes From Knowing Your User. That being said….

Conversion 112

Conversion User Experience UX CTR 112

Martech

JANUARY 11, 2024

In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. B2B email campaigns Email campaigns aren’t just for consumer brands. “With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection.

Profit margin 132

Profit margin B2B Campaign Retail 132

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. Growth will come mostly through word-of-mouth. This means social proof and the customer experience are paramount. The growth stage is where business starts to increase at a rapid pace towards the peak of the arc.

Product 142

Product Minimum Viable Product Price Launch 142

Highspot

MAY 15, 2025

When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. 80% of executives say ecosystems drive higher revenue growth than solo efforts. Active support builds trust and loyalty, not a set-it-and-forget-it dynamic.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52