article thumbnail

The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

One of the best (read: fastest) ways to get a new commerce experience up and running? Take a minimum viable product (MVP) ecommerce approach. Focus on the up-front browsing experience — including navigation, landing pages, categories, and recommendations. What is an MVP in ecommerce?

article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Going International? Tips for Global Ecommerce Expansion

Salesforce

Consider separate product photography featuring local models or up-close shots of stitching and labels. Finally, campaigns may need a local makeover as part of an international ecommerce expansion. Decide on your approach for campaigns and promotions. Consider your product catalog and inventory mix.

article thumbnail

7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them. And, that variety in company names makes sense.

article thumbnail

SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. Currency can be defined as email addresses, tweets, cash or anything your customer gives up to receive a solution to their problem. They exist to learn how to build a. image source.

article thumbnail

7 Key Lessons I’ve Learned Working at CXL

ConversionXL

Without going too deeply into the specifics of a growth process, I should also note that you come up with similar looking processes in areas outside of conversion optimization, like content marketing and growth. Big ideas, big campaigns, lots of upfront account planning. You have to set yourself up to learn. Product design.