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AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Sales Pop!

By using long-tail keywords in episode titles and descriptions, marketers can improve content alignment, increasing chances of visibility within niche recommendations. Ad Performance Metrics: If using paid placements, review ad engagement, conversions, and return on investment (ROI) to ensure campaigns are hitting the mark.

Niche 246
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6 key issues when deciding to consolidate or upgrade your martech stack

Martech

For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.

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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Join niche online forums and paid communities. Again, confusion!

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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116
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Maximizing your B2B paid media ROI with alternative platforms

Martech

Buying committee exploration: Are your marketing campaigns targeting the right people? This presents a significant opportunity, as 68% of Redditors are not on LinkedIn, providing access to a large, unique audience. Find the right subreddits for your niche. For brand consideration, use video view campaigns. Processing.

B2B 126
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Unlock the real value of genAI in martech

Martech

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. But with so many choices, which ones truly deliver?

Niche 126
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4 Reddit ad formats you need to know

Search Engine Land

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. Takeovers There are multiple types of takeovers available on Reddit, allowing you to choose between niche solutions or targeting all Redditors as part of their demographic. Below are the available options and their impact on your campaign.