Hubspot

MARCH 23, 2017

If you're a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good , of digital fundraising KPI’s you must have a handle on. You can also look at it by channel and by campaign. If you've run any donor reactivation campaigns targeting them (and you should!),

Non-Profits 78

Non-Profits Campaign Networking Growth 78

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. In your inbox. Get MarTech!

Campaign 114

Campaign Non-Profits Technology Technology 114

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. In your inbox. Get MarTech!

Campaign 108

Campaign Non-Profits Technology Technology 108

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. It also maintains brand consistency across campaigns. What is Campaign Builder?

Contact 113

Contact Campaign Launch Non-Profits 113

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. That day, I got a penny Whopper for lunch and spent the afternoon thinking about the campaign’s execution. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management.

Contract 104

Contract Non-Profits Hospitality Negotiate 104

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

Hubspot

DECEMBER 22, 2014

And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order): 1) The Project For Awesome Fundraiser.

Campaign 78

Campaign Non-Profits Manufacturing Launch 78

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

Sales Pop!

NOVEMBER 22, 2023

The NFEC is a leading non-profit organization dedicated to promoting financial wellness. The NFEC is a leading non-profit organization that is dedicated to promoting financial wellness. That’s where the National Finance Educators Council (NFEC) comes in. Financial literacy is essential for everyone.

Non-Profits 147

Non-Profits Finance Education Promote 147

Search Engine Land

JANUARY 17, 2023

This is the future that Google’s automation was supposed to prevent, but instead, we’re still trying to understand the basics of a campaign type that’s largely a black box. Here are seven mistakes I’ve seen people make with Performance Max campaigns that you can avoid repeating. Mistake 3: Picking the wrong campaign structure.

Retail 90

Retail Campaign Non-Profits Start-ups 90

Search Engine Land

JULY 10, 2023

Are you looking to make your brand campaigns on Google Ads more efficient? Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. We decided to split the two categories into two campaigns.

Campaign 88

Campaign Non-Profits CTR Conversion 88

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Veloxy

DECEMBER 28, 2021

Also known as AI Sales Assistants or AI Virtual Sales Assistants, this software helps accelerate sales by automating tasks and processes with very little to zero involvement, eliminating anywhere from 20-50% of daily non-selling activity. Veloxy’s artificial intelligence goes several steps further.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. Watch the demo Benefits of promotional pricing Why would a business want to lower its profit margins voluntarily? What you’ll learn: What is promotional pricing?

Promote 52

Promote Price Profit margin Objectives and Key Results 52

ClickFunnels

SEPTEMBER 27, 2021

So start with a small daily budget first, then, once you figure out how to generate leads profitably, begin gradually increasing it. non-disclosure agreement”) , then looking at search suggestions. Lead Gen Strategy #2: Run LinkedIn Ads to Your Lead Magnet Landing Page. billion users!).

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

OCTOBER 4, 2022

was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool. FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. As one of the leading alternative identifiers in adtech, Unified ID 2.0 Performance and spend increases.

E-commerce 121

E-commerce Non-Profits Retail Campaign 121

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities.

Sales 223

Sales Non-Profits CRM Pipeline 223

Hubspot

OCTOBER 10, 2011

Since we all have limited bandwidth, it’s a good idea to narrow down the field to a short list of key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Bidding on non-converting keywords is a waste of your marketing budget. 1: Quality Score.

Campaign 75

Campaign Click Through Rate CTR Non-Profits 75

Sales Pop!

JULY 20, 2023

Cash flow, loan history, recent profits, and growth potential can be used to gauge their capacity to pay back. Term Flexibility Non-traditional loans come in different platforms like equipment financing, crowdfunding, or digital lending. Alternative loans provide a different funding method by looking at the business itself.

Promote 130

Promote Growth Non-Profits Finance 130

ConversionXL

SEPTEMBER 10, 2018

At Web Profits, we call this your “one trackable metric,” while Sean Ellis—who invented the term “growth hacking”—calls it the “ North Star.” You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Search Engine Land

MARCH 11, 2024

Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. NBC Universal.

Non-Profits 126

Non-Profits Gambling Drivers/motivators Government 126

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

Campaign 78

Campaign CTR Non-Profits CRM 78

Martech

MAY 29, 2024

“What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” “It’s a balance for retailers right now, margins and profitability against deeper discounts.”

Non-Profits 114

Non-Profits Retail Price Promote 114

Closing Bigger

AUGUST 15, 2011

In addition to this just because you slap the term guerrilla on a book, blog post or marketing campaign it doesn’t make it guerrilla. Use as much non-verbal communication as you can. There are only about 250,000 commonly-used words in the English language, but there are 600,000 non-verbal gestures. Not easy, but necessary.

Non-Profits 136

Non-Profits Campaign Up-sell Consult 136

Hubspot

SEPTEMBER 17, 2015

One possible reason is your team is missing the mark on some key campaign attributes. As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. Learn how to incorporate into your marketing campaigns here. 5) Accurate Ask Amounts.

Campaign 78

Campaign Profit margin Customer Relationship Management Trust 78

Search Engine Land

SEPTEMBER 22, 2023

Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. Google rolls out new campaigns gradually, and advertisers should follow suit by gradually adopting these new campaign types.

Profit margin 101

Profit margin Non-Profits Campaign Clients 101

ConversionXL

MARCH 17, 2021

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. As a part of narrowing down the focus, we redefined their targeting, identified the most profitable market segment, and updated product positioning based on the interviews with clients from that segment.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Cience

FEBRUARY 21, 2020

Email wins over social because it can deliver a personalized message, which helps increase customer engagement and therefore bring you a larger profit. Email Campaign Marathon: Ready, Steady, Go! Pop-up Questions During The Campaign. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you. Table of Contents.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Decreasing means you’ll pay less, but potentially increase the profit margin.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

Search Engine Land

OCTOBER 13, 2022

How Adviso Delivered a 50% increase in revenue for SAIL via Search Horizon Media: Beating the Headwinds with Localized Profitability NP Digital: Dynamic conversion value integration in paid search. Optimizing for global profitability across Tektronix’s complex sales journey. Best B2B Search Marketing Initiative – PPC.

Engineering 24

Engineering Non-Profits Electricity Retail 24

Search Engine Land

DECEMBER 12, 2023

When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. The solution is to make sure everything is dialed in, so let’s cover: What campaigns are at your disposal. Advice on campaign structure. Conversion tracking best practices.

Non-Profits 122

Non-Profits Campaign Networking Entertainment 122

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Hubspot

DECEMBER 19, 2014

Anaplan is a cloud-based analytics solution for sales, finance, and operations organizations, and their internal Anaplan Cares initiative allows employees the chance to give back throughout the year by volunteering their time, promoting causes they value, and providing their technology for discounted rates to non-profits.

Non-Profits 78

Non-Profits Campaign Finance Promote 78

Martech

AUGUST 9, 2023

Here is where SMB marketers are using AI: Social media (52%) Content creation (writing or images) (44%) Email campaigns (41%) Ad targeting (38%) Analytics (35%) Website forms (34%) CRM (30%) SMS/text campaigns (25%) Worth the investment. Dig deeper: How a non-profit farmers market is leveraging AI Get MarTech!

Non-Profits 98

Non-Profits Campaign CRM Technology 98