Martech

SEPTEMBER 20, 2024

This results in what I would call “random acts of AI.” Dig deeper: How does AI fit into marketing campaigns? The results were a 50% reduction in the cost per meeting, a three-time increase in meetings booked and a two-fold increase in the number of qualified opportunities. Schedule a meeting.

Profit margin 131

Profit margin Objectives and Key Results Strategize Legal 131

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Marketing should not be a support function measured solely by campaign metrics.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

AUGUST 13, 2024

These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. The goal for organizations, then, is to cultivate a sustained, proactive and informed process for gathering and using operational data — operational metrics maturity — to achieve optimal performance and results.

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Encourage a culture of decisiveness Marketers need to “lead up,” as in working with higher-ups to influence decisions and behaviors that improve results across the organization.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Search Engine Land

JULY 30, 2024

Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Key updates: New reporting tools: Conversion metrics in asset-level reporting. Improved asset generation for multiple campaign types. Why it matters. What to watch.

Objectives and Key Results 90

Objectives and Key Results Campaign Networking Conversion 90

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 97

Objectives and Key Results Strategize Growth Start-ups 97

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective. Updates HubSpot administrators will love Enhanced workflow control with association labels.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This process involves analyzing key metrics and using what methods work best for you.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

Search Engine Land

SEPTEMBER 4, 2024

You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

JULY 29, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS?

Objectives and Key Results 121

Objectives and Key Results Customer Relationship Management Technology Technology 121

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. Here are the key points from their discussion. .” “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Search Engine Land

JULY 30, 2024

Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Key updates: New reporting tools: Conversion metrics in asset-level reporting. Improved asset generation for multiple campaign types. Why it matters. What to watch.

Objectives and Key Results 83

Objectives and Key Results Campaign Networking Conversion 83

Martech

JULY 18, 2025

In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a failure of strategy, ideas or tools. Lack of education or buy-in : When stakeholders don’t understand the campaign goals, targeting or martech, they delay decisions or change direction midstream.

Campaign 70

Campaign Objectives and Key Results Education Legal 70

Search Engine Land

AUGUST 12, 2024

Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. The key is supporting your chosen strategy and communicating your decisions clearly with your client. For local businesses, this can be straightforward. Business email address Sign me up!

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Search Engine Land

SEPTEMBER 25, 2024

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. In combined metrics: Ads and organic clicks represent all clicks from both ads and organic results. Why should you do an SEO-PPC co-optimization audit?

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Likewise, advancements in PPC have changed how teams think about technology’s impact.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

AUGUST 7, 2024

It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous. This is its key strength: effectiveness. Purpose-built.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Use insights gained from performance data to make informed adjustments to your campaigns.

Objectives and Key Results 116

Objectives and Key Results Territory Click Through Rate CRM 116

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life.

Objectives and Key Results 67

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 67

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Business email address Sign me up!

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. How AI augments a traditional marketing campaign workflow.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Search Engine Land

AUGUST 12, 2024

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. Understanding the efficiency vs. growth trade-off lets you make smarter decisions for your business and create paid marketing campaigns that align with long-term business goals.

Objectives and Key Results 85

Objectives and Key Results Campaign Growth Entertainment 85

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Martech

APRIL 11, 2025

gives marketers faster and more efficient tools for planning, creating and executing campaigns. Users can plan a campaign, design the graphics, write the accompanying document and create a landing page within one Canva project. Key features include: Magic Insights automatically scans data to identify notable patterns and takeaways.

Campaign 73

Campaign Objectives and Key Results Launch Trust 73

Search Engine Land

JULY 25, 2024

This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. You might have some great success stories in them or even with integrated, cohesive results. Make sure that it is objective, specific, actionable and accountable. I love hearing those stories!

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

JANUARY 14, 2025

Compare campaigns with more customization and easy exports. Control who can create CRM objects with new create permissions. How it helps you This update helps managers make better data-driven decisions by comparing detailed campaign metrics, including custom properties that provide additional context.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

DECEMBER 6, 2024

These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot. Action : Clearly state what you want the AI to do: Create an outline for a long-form blog post, focusing on structure and key points before we move to content creation. ChatGPT vs. Claude).

Angle 131

Angle Objectives and Key Results Education Strategize 131

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130