Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Buying committee exploration: Are your marketing campaigns targeting the right people? Budget allocation.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

DECEMBER 18, 2024

The increasing use of generative AI has created a data surge that presents a double-edged sword. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. It can provides clarity by analyzing data and presenting insights. trillion USB sticks.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This process involves analyzing key metrics and using what methods work best for you.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. Here are the key points from their discussion. .” “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life. And how do we get there?

Objectives and Key Results 67

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 67

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”.

Campaign 111

Campaign Objectives and Key Results Customers B2B 111

Martech

MAY 3, 2024

Introducing objectivity through data In “Hamlet,” Shakespeare writes, “There is nothing either good or bad, but thinking makes it so.” Usually, there is no objectivity because leadership comes up with an idea and we execute it. Therefore, we need to introduce objectivity to how we work. But who’s right?

Trust 126

Trust Objectives and Key Results Campaign Finance 126

Search Engine Land

SEPTEMBER 25, 2024

By taking a holistic approach, you can achieve better results for your business. While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. Why should you do an SEO-PPC co-optimization audit? Processing.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

NOVEMBER 20, 2024

Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. To stay objective, we need to bring data to the conversation. That data to present, though, needs to align with the goals — yours, your manager’s and the business’s. Processing.

Objectives and Key Results 117

Objectives and Key Results Finance Campaign Presentation 117

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. Why you should track it When reviewing your metrics holistically, this metric will help you calculate your per-email-campaign success. You can use it to compare the success rates of email campaigns that target different-priced items.

Campaign 122

Campaign Represent Objectives and Key Results Conversion 122

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. However, you don’t see the results you’re expecting. Another key to getting buy-in is to empower end-users to host a lunch and learn. The dashboards and reports within Salesforce are patchy at best.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

The 5% Institute

AUGUST 9, 2021

There are a number of key things you’ll need to focus on to ensure you’re successful. Consistently deliver results. Having been a part of literally thousands of sales meetings and presentations , Sales Professionals generally approach their sales with this approach: They say hello, and build some basic rapport. Presenting.

Closing 145

Closing Objectives and Key Results Lead generation Sales 145

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. They also offer services like SEO optimization or social media management, essential for a successful content marketing campaign.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Hubspot

MARCH 21, 2013

More than ever before, executives are demanding to see concrete results from Marketing. If you're having trouble communicating Marketing value to your CEO, it might be a result of some of these communication mistakes taking place. 7 Things Marketers Do Wrong When Communicating Results to Their CEO. 1) Not Showing Metrics.

Objectives and Key Results 78

Objectives and Key Results Campaign Presentation Pipeline 78

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. 4 reasons why marketing accountability is on the rise: Offline results must be measurable in addition to online marketing efforts.

Objectives and Key Results 113

Objectives and Key Results Finance Campaign SQL 113

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Define marketing objective and key results for how to measure progress. Define marketing objective and key results for how to measure progress.

Strategize 111

Strategize Objectives and Key Results Campaign Promote 111

Martech

JULY 5, 2022

I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand.

Objectives and Key Results 126

Objectives and Key Results Campaign Territory Launch 126

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

The 5% Institute

MAY 25, 2021

There are a number of key things you’ll need to focus on to ensure you’re successful. Consistently deliver results. Having been a part of literally thousands of sales meetings and presentations , salespeople generally approach their sales with this approach: They say hello, and build some basic rapport. Presenting.

Consult 119

Consult Objectives and Key Results Sales Lead generation 119

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. What you’ll learn: What is promotional pricing?

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. If you’re targeting Manhattan, N.Y.,

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

Smarter With Gartner

SEPTEMBER 1, 2021

Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. However, Gartner’s 2021 CDO Survey found that 27% of respondents are measured by revenue generation or contribution and only 17% meet those objectives. When will I get it?

Objectives and Key Results 106

Objectives and Key Results Government Customer Relationship Management Finance 106

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Organizations have realized that certain key accounts drive the highest lifetime value (LTV) with lower customer acquisition costs (CAC).

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Heinz Marketing

MARCH 6, 2024

However, if you want a nice template of steps to build from, presented in canned text, then prepare to be delighted. How do campaigns and marketing programs get produced and launched? I wrote the prompt this way because it pulls in key stakeholders we would typically see. The exercise was not without value.

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

SaaStr

SEPTEMBER 25, 2023

Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company. The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions. Those core metrics lie within the funnel rather than top-of-the-funnel MQLs.

Objectives and Key Results 113

Objectives and Key Results Lead generation Sales Campaign 113

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Once the results of the survey came back and the survey had closed, the team began the content development phase of the project.

B2B 74

B2B Objectives and Key Results B2C Promote 74

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Here is an answer for you. Table of Contents. What is Cold Email? Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79