Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Sales Reps are swamped with 1,400 non-selling hours every year. Prove it to me Sign up for free 1. The results get even better with a 5X increase by the second month. Lets dive in. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. However, AI agents are disrupting how we approach marketing tasks.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” You show you can identify hidden revenue opportunities and automate follow-ups that close deals faster. Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Processing.

Customers 102

Customers Cross-sell E-commerce X-functional 102

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. The first initiative I have taken at every company I’ve worked at is to develop, design and implement a lead to opportunity process (ensuring leads end up on the opportunities they belong to). Become an Opportunity Object expert.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Sales Pop!

OCTOBER 18, 2021

By the way, the average selling company uses about 10 tools (and still wants more). ZoomInfo is a lead generation tool designed for B2B companies that need the most up-to-date information. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B. Price: the free version is up to 50 queries per month.

Prospecting 242

Prospecting Price CRM Lead generation 242

Hubspot

JULY 22, 2024

In inbound sales , prospects willingly “opt-in” and become a lead after encountering your website or campaign. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Option 2: Objection I understand. Research each prospect.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Heinz Marketing

JUNE 19, 2025

The problem is that since PMing is an investment that doesn’t directly produce revenue, it can be a tough sell. While I am a firm believer in a PM being key the moment you start producing content and campaigns, there are some teams with greater need. We did, basing it on one leadership-subjective field and three objective ones.

Objectives and Key Results 74

Objectives and Key Results GTM Cross-sell Clients 74

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Sales Hacker

OCTOBER 10, 2019

Without it, your sales team will struggle, the pipeline will dry up, and revenue will plummet. Which is why I’m going to outline some key concepts that should be considered and some pitfalls to avoid when designing the CRM process for a lead-to-cash cycle. Here’s what we’re going to cover: Salesforce objects. The challenge?

Government 70

Government Process Objectives and Key Results Commission 70

The 5% Institute

AUGUST 9, 2021

There are a number of key things you’ll need to focus on to ensure you’re successful. Pick a niche that you want to serve and sell to. Consistently deliver results. Objection handling, and then again – ask for the sale. Handling objections. Sales; although lucrative, can also be very competitive. Building rapport.

Closing 145

Closing Objectives and Key Results Lead generation Sales 145

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Brand & Community Investments . Data Intelligence . In Detail: 1.

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. Keys to success when scaling a company [10:56]. They sell that product to general councils, operations teams, and deal desks. Sam Jacobs: Tell us a little bit about your background and how you ended up deciding to start and found LinkSquares.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. What you’ll learn: What is promotional pricing?

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Hubspot

APRIL 30, 2025

Often, they end up offering huge discounts with expiration dates. While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Hey [prospect name], Im impressed by your [campaign for X, recent company announcement about Y, work in Z area].

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

Lead Fuze

MAY 26, 2023

Tracking Progress With Google Analytics Google Analytics is your go-to tool for monitoring traffic sources, user behavior, conversion rates, and other key performance indicators (KPIs). Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns.

Objectives and Key Results 98

Objectives and Key Results Price Clients Technique 98

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. You’re not alone. Did you know?

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. However, you don’t see the results you’re expecting.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Sales Pop!

MAY 4, 2022

You must understand what drives customer behavior and makes up a successful acquisition strategy. It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. The ultimate goal is to get more customers so you can sell more products or services and grow your business.

Customers 138

Customers Objectives and Key Results Referrals Campaign 138

A Sales Guy

FEBRUARY 1, 2021

I thought by creating a similar ad we could separate ourselves from the competition, get to markets we weren’t currently in, and create a fun and entertaining video that would drive substantial revenue from our newly released online Gap Selling Training . We never expected Chamber Media to guarantee any results.

Objectives and Key Results 116

Objectives and Key Results Contract Entertainment Campaign 116

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

Sales 223

Sales Non-Profits CRM Pipeline 223

Salesmate

JULY 8, 2020

You might generate these leads through activities such as email marketing, social media campaigns, PPC campaigns, in-person events, content marketing, cold outreach, or other approaches. If you’re serious about applying this approach, I recommend you buy the book Sell Like Crazy , by Sabri Suby. It’s simple but effective.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn.

GTM 108

GTM E-commerce B2B Profit margin 108

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52