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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?

GTM 118
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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

UX 103
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The B2B Marketer’s Quick Start Guide: Content Experience

Heinz Marketing

Make changes to content forms, and styling that boost campaign performance quickly an easily. Cons: The UX/UI on the admin end is pretty clunky and visually outdated. Pros: UI is easy to use and the pipeline results are tangible and easy to measure. Qualify leads based on actual content consumptions.

B2B 107
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7 Powerful CRMs and Use Cases for a Growing Business

Hubspot

HubSpot serves as a single source of truth when it comes to managing your customer relationships — and with an exceptionally easy user experience (UX) , you can spend more time on your customers and less time on software management and manual activities. Pipedrive is a sales CRM and pipeline management tool ideal for small teams.

CRM 95
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

For UX agencies, one example is offering technical or UX writing services. A dramatic example of this is a software development agency offering UX and UI services. This way, you can focus on business development, communications, and awareness to build a sales pipeline and “validate” early demand. Image source ).

UX 120
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The Real Story on MarTech: Should you build or buy a customer data platform?

Martech

Some packaged CDPs offer lateral services around orchestration, campaign management and even outbound messaging. These functionalities often include data pipeline management, machine learning ops, and identity resolution, to name just a few. What does a CDP do (for you)? They can usually do only one or two of these stages well.