article thumbnail

Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. The upgraded verification process can protect your business from impersonator scams. What’s changing. Next steps.

Service 106
article thumbnail

Oracle announces Guided Campaigns and boosts customer service with genAI

Martech

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Guided Campaigns. Event Promotion provides guidance on developing campaigns to drive interest and attendance at events.

Campaign 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advanced Google Ads tracking for local service companies

Search Engine Land

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. Dig deeper: Google Ads for lead gen: 9 tips to scale low-spending campaigns Get the daily newsletter search marketers rely on.

Service 103
article thumbnail

Google investigating Local Services Ads bug

Search Engine Land

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

Service 121
article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

article thumbnail

LinkedIn restores service after global outage

Search Engine Land

If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement, and conversions from when the error began until it was resolved. LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. Why we care. Error message.

Service 118
article thumbnail

How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. They’re looking to see if your company is trustworthy… or if your products/services fit their needs. They’re looking to see if your company is trustworthy… or if your products/services fit their needs. What is a lead nurturing campaign?

Campaign 242