SaaStr

JULY 11, 2025

But the data suggests otherwise—companies with high AI adoption actually show lower late renewal rates (23% vs 25%) and higher quota attainment (61% vs 56%). Start by measuring your current cost per opportunity, quota attainment rates, and headcount ratios. The companies figuring this out now are going to be very difficult to catch.

GTM 74

GTM Relationship Management Quota Strategize 74

Hubspot

JULY 10, 2018

Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network.

Campaign 101

Campaign B2B Lead generation CTR 101

RingDNA

APRIL 11, 2025

What it Measures: The total number of attempts a rep makes to call prospects in a given day Value: Many sales organizations have a dialing quota since more dials can equate with more meaningful sales conversations and revenue. Value: More conversations each day virtually always correlates with higher quota attainment.

Quota 62

Quota Sales Pipeline Contact 62

Sales Pop!

AUGUST 2, 2023

If you already have a sales team, check if they’re hitting their target metrics and quotas. Yet, you should retain the final say in how your brand is represented in marketing campaigns. Let’s look at some factors you need to consider before contacting a sales outsourcing company. Do You Have the Resources to Achieve Your Goals?

Represent 242

Represent Lead generation Sales Commission 242

Salesmate

JUNE 19, 2020

Most of the leads generated through marketing campaigns are wasted. The post Is lead response time holding you from reaching your sales quotas? If you don’t take care of your customers, your competitors will – Bob Hooey . Why does lead response time matter? Lead response time is playing a crucial role in conversion. Salesmate .

Quota 82

Quota Pipeline CRM Sales 82

Veloxy

AUGUST 4, 2022

Is it volume and quota, or is it efficiency and customer experience? Discover their most clicked content in your drip campaigns , what they’re talking about on social media, or the names of other decision makers that they constantly collaborate with on buying decisions. What’s your sales strategy and your number one KPI?

Outside Sales 173

Outside Sales Inside sales Quota Commission 173

SaaStr

MARCH 12, 2025

“Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured. You founded a product company, but you’re running a distribution business.

Pipeline 80

Pipeline B2B Territory Quota 80

Martech

JULY 11, 2025

Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Blue : Paid campaigns. Marketing campaigns Document start and end dates for big campaigns, like sales events or new ad pushes. Pair them with campaign annotations when applicable. Tech: Outages, bugs, performance drops.

A/B testing 60

A/B testing Government Launch Campaign 60

Veloxy

FEBRUARY 1, 2024

This guide unveils essential metrics such as lead response time, conversion rate, and quota attainment to help you understand where your team excels and where there’s room to grow. Quota Attainment Quota attainment is the ultimate measure of your sales team’s success. We will examine each of these metrics more closely.

Product 130

Product Quota Objectives and Key Results CRM 130

SaaStr

OCTOBER 1, 2022

They often aren’t willing to run a campaign, or carry a quota, or even talk to customers themselves. Those Prove VPs, even when they join an early-stage startup, all seem to need a team of at least 8-10 folks to start, though. Even the ones not quite that proven. They’re done with that.

Quota 138

Quota Campaign Customers Process 138

Veloxy

DECEMBER 28, 2021

Excessive voicemails and low response rate email campaigns are avoidable when their dialer is exclusively preloaded with qualified leads. But what if you could also predictably know why the customer is calling you, matching them to specific online and offline campaigns to improve your sales team’s talking points?

Non-Profits 200

Non-Profits Sales Inside sales Contact 200

SaaStr

JANUARY 5, 2024

Sam has talked about their champagne campaign , where they picked a few hundred companies in the Bay area and sent a bottle of champagne and a note. IE – setting a clear quota for outbound SDRS, and working backwards to determine how many accounts and outbound activities are needed to hit quota. What should quota be?

Quota 124

Quota Commission Networking Sales 124

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Teams that use Mixmax’s AI sequence builder create tailored multichannel campaigns that stimulate higher conversion rates.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

DECEMBER 11, 2023

It has resulted in years of investment in scalable martech tools that have left marketing able to create and execute massive outreach campaigns, producing marginal results. Outreach frequency Take a hard look at the performance you are getting in your campaigns and programs. Also, question — do you really need the scale they provide?

Quota 126

Quota Sales Pipeline B2B 126

Salesforce

JULY 6, 2023

In this relaxed state, a creative idea came to me for a new campaign. Because of this book, I tried turning away from my work instead of forcing my way in. I meditated more than ever. I ended up improving my conversion 40% that month.” You heard it here first: Meditate; get paid. Okay, maybe it’s not that simple.

Quota 86

Quota Closing Education Sales 86

Sales Hacker

FEBRUARY 16, 2024

If your reps have $1M quota, then every day is worth $4,000 in revenue. When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota. It can structure it in the same way every time so you can use it for your messaging or campaigns.

GTM 121

GTM Quota Contact Construction 121

Eliminate Your Competition

SEPTEMBER 12, 2020

Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. Further, a salesperson who is making quota is probably not going to leave the company.

Retail 94

Retail Quota Commission Territory 94

Hubspot

JUNE 16, 2025

Mike Peditto , director of talent at career growth platform Teal , suggests asking a question related to quota attainment. Asking what percentage of people in the role hit quota last year can be very important. Approach your job search like a sales campaign. Peditto explains. They create them.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

SaaStr

FEBRUARY 16, 2021

If a rep can’t get engagement, but a prospect has registered some interest, marketing can at least drop them into a long-term engagement campaign. Impossible quotas. You want at least half, ideally 60%-70% of your reps, hitting quota. But you have to make sure good, well-trained reps can hit quota and be paid fairly.

Quota 111

Quota Commission Sales Contract 111

Martech

FEBRUARY 7, 2025

The result is circular: efforts to hit quotas discourage meaningful shifts toward targeting the ICP. Focus on ABM campaigns to reach these organizations. This short-term focus prioritizes low-hanging fruit to counter attrition, but these customers are rarely aligned with long-term value. Is it a more complex sale? Absolutely.

B2B 78

B2B GTM Drivers/motivators Manufacturing 78

Veloxy

SEPTEMBER 4, 2023

According to Campaign Monitor, a good response rate should be 10%. Create a cold email campaign Don’t wait until the Friday before Thanksgiving to send this email. Create a list of unresponsive leads in Salesforce, add them to an email campaign, and schedule the email to be sent first thing in the morning. Plan ahead!

Cold Call 130

Cold Call B2B Campaign Clients 130

Sales Pop!

OCTOBER 18, 2021

By the way, the dev team has recently designed a tool for low-volume basic cold emails, i.e. Hunter Campaigns. So if you are looking for ways to export emails from sales navigator for your sales/ outreach campaigns, this tool would be worth considering! Price: You could start using Wiza for free but would need to pay $0.15 Prospect.io

Prospecting 242

Prospecting Price CRM Lead generation 242

Martech

JULY 28, 2022

Does the vendor specialize in a particular channel, vertical or campaign objective? DMPs, social networks) so that you can act quickly on insights and tweak in-flight campaigns? set-up costs, add-on features, API, quotas)? What different kinds of data (e.g. How does the platform monitor integration successes and/or failures.

Contract 107

Contract Quota Campaign Price 107

Veloxy

OCTOBER 29, 2021

For you the sales manager, this means forging better working relationships with salespeople and enhancing their ability to hit quotas consistently. After all, the reps have quotas to hit and there’s currently too much commentary of AI being aspirational as opposed to practical. Of course, we can’t rightly blame anyone.

Sales 223

Sales Non-Profits CRM Pipeline 223

Pointclear

NOVEMBER 29, 2012

It’s interesting…ask salespeople their opinions about a marketing campaign, copy, creative, or any number of marketing’s creative options and you’ll hear very little. I need to produce $75K to make quota and $100K a month to make a decent living; can you give me at least 10 qualified leads a month to help me make quota?”.

Commission 88

Commission Quota CRM Drivers/motivators 88

Sales Hacker

MAY 5, 2020

Quotas and Target Metrics. Despite the downturn, many salespeople aren’t getting much relief in regards to their individual quota/target metric. 59% of the salespeople we surveyed are still responsible for the same quota. Booked meetings are even harder to come by than leads, with 68% of respondents experiencing a decrease.

Cold Call 116

Cold Call Quota Represent Pipeline 116

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Aim to create an environment where everyone can thrive, not just hit their sales quota. Drop the quota. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Veloxy

JUNE 4, 2024

How many people exceeded quota before and after Salesforce? Recognize the High Performers If quota crushers and customer satisfiers are acknowledged in sales meetings, why not Salesforce adopters ? How many hours was your team spending on data entry before Salesforce? How much shorter was the average sales cycle after Salesforce?

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

ConversionXL

MARCH 17, 2021

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

SaaStr

MAY 14, 2021

Put your Customer Success Team on an upsell quota — with variable comp. That’s great, but put the team on a net revenue quota — and give them at least 20% or more variable comp if they hit and exceed that quota. Do more retargeting, more campaigns, more joint marketing. Buy a billboard. Get better PR.

Quota 117

Quota Growth Engineering Closing 117

SaaStr

MARCH 20, 2024

It was too easy to spend money and check the box of doing your job instead of getting creative on campaigns that drove outsized returns. You could even present it to the sales team as options one and two: We can continue hiring more salespeople and keep quotas the same. On the sales side, people hired way too much.

Quota 120

Quota Finance Drivers/motivators Growth 120

Partners in Excellence

MAY 21, 2015

We’ve run across some startling data on sales performance: 99% of sales reps making quota pee at least once a day! 98% of sales reps who show up for work on a regular basis are more likely to makes quota than those who never show up for work! 96% of sales people making quota, brush their teeth at least once a week.

Quota 92

Quota Sales Referrals CRM 92

Sales Hacker

APRIL 16, 2020

It is not a campaign or project intended to improve standard business metrics. In fact, the impact on win rates and quota attainment impact was significant — research in 2018 and 2019 confirmed this trend. How to Approach Sales Enablement. Sales enablement is a cross-functional discipline for driving your desired sales results.

Objectives and Key Results 131

Objectives and Key Results Cross-sell Quota Sales 131

SalesHandy

JULY 30, 2021

Using SalesHandy one can send Mail Merge Campaigns from Gmail or Outlook or any other email service provider without decreasing their email domain reputation. Step 1: Create Your Email List Step 2: Create a campaign Step 3: Upload The List in CSV Format Step 4: Compose The Email Step 4: Send or Schedule The Email.

Campaign 122

Campaign Promote Follow-up Prospecting 122

Sales Pop!

DECEMBER 10, 2022

As we covered in our previous articles on the Revenue Intelligence Loop, quotas, targeting and forecasting can only be accurately accomplished with historical data. The rep may need to get out and visit some prospects or customers, or work with Marketing to get a marketing campaign in action. Historical Data.

CRM 130

CRM Pipeline Sales Quota 130

Martech

MARCH 1, 2022

Does the vendor specialize in a particular channel, vertical or campaign objective? Does the platform connect directly with execution systems so that you can quickly act on insights to tweak in-flight campaigns? set-up costs, add-on features, API, quotas)? How does the platform ingest and manage offline marketing data?

Contract 114

Contract Quota Price Campaign 114

Pointclear

APRIL 17, 2013

Finally, it could be the communications manager who doesn’t manage and/or fails to report the ROI of every campaign. Done poorly, salespeople don’t make quota, lead generation dollars are spent on trash, and no one is held accountable. The company’s marketing department will measure the ROI of all lead generation campaigns.

Lead generation 86

Lead generation Quota CRM Follow-up 86