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The small B2B marketing team’s guide to ABM

Martech

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

B2B 121
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine? Processing.

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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Data-driven decision-making : By closely tracking performance metrics, you can make informed decisions about budget allocation, keyword targeting and ad copy optimization.

CTR 96
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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

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Stop Guessing, Start Knowing: 4 Steps to a Data-Driven Audience Strategy

Salesforce

By using data-driven insights to build and optimize an audience strategy, marketers can ensure their campaigns are relevant, timely, and impactful, ultimately driving better results and building stronger customer relationships. But where do you start to untangle the complexities of marketing data to refine your audience strategy?

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. This is where transactional emails are a key customer experience tool. Tactics are part of your strategy alongside objectives, goals, and analysis. However, it’s not without challenges.

Customers 136
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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. SEO refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). Can you test different platforms to see which yield the best results?