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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time. .”

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Lisa’s App of the Week: Iterable

Heinz Marketing

The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. Automated sequences like welcome campaigns, abandoned cart reminders, and others designed to nurture leads and drive conversions.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Success criteria: Measure the reactivation rate of lapsed customers. Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. Track the increase in revenue generated from reactivated customers.

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14 Ways AI Can Revamp the Sales and Marketing Processes

Veloxy

Not only does this make them more effective, it also boosts the chance of sales conversion. But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. What’s more, the bots actually retain the entire customer conversation query history for future reference.

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How to Increase Ecommerce Conversion Rates

ConversionXL

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. Great product copy.

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How to Create an Effective Sales and Marketing Plan

Highspot

Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance. Sales Strategies Overview of the overarching sales strategies , including prospecting, lead generation, and conversion tactics. What actions will you take?