Remove Click Through Rate Remove Gaming Remove User Experience
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How AI is reshaping the content creator industry

Search Engine Land

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms.

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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Some SEO experts argue that Google can't rely on links anymore as they are "gamed" easily. Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data.

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How to clarify marketing metrics to impress the C-suite

Martech

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 126
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How to get your email marketing ready for iOS 18

Martech

So open rates became inflated and opens became less reliable in terms of metrics. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting.

Promote 121
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Focus on a strong thumbnail to boost click-through rates. Prioritize the user experience! This is a game changer for that test and learn approach and should better enable creators to optimize for social search on the platform. Engagement rates : Includes likes, comments, shares and saves.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Trust is the foundation of great experiences. Innovate with dynamic content Dynamic content is a game-changer in hyper-personalization.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. If I’m being honest, our user base was growing rapidly with email marketing. To do so, we emailed a small subset of our users. Our open rate was great, at 37%, with a 7% click through rate.

Product 151