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3 steps for effective PPC reporting and analysis

Search Engine Land

Example 1: The main goal for a B2B software client is to drive leads efficiently. All your reports should start by highlighting conversion-oriented metrics, such as form submissions, cost per conversion, conversion rate, etc. Example 2 : The main goal for your ecommerce company is to drive sales.

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How You Can Get Started With Email Marketing Today

Salesforce

This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction. Those costs will fluctuate for your business, as you move in and out of busy times of the year, launch new products and services, and much more.

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This day in search marketing history: January 19

Search Engine Land

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. Study shows search terms with the very worst (and best) click-through rates 2017: Study examined the top 50 keyword “stems” to find what terms helped spur clicks and, more importantly, what terms didn’t.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Expected launch dates and milestones.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

As marketers, we know search queries like these are important for two main reasons. Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. Ahrefs vs SEMRush”.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

WeChat is also very easy to advertise on and highly recommended as soon as you launch your search campaigns. When launching Intel into the Chinese market in the early days, we identified 15 different dialect characters per keyword. Getting truncated within SERPs would bring down click-through rates drastically.