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Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters.

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Kyvio Review For 2021 – Pros & Cons, Features And Pricing

ClickFunnels

The post Kyvio Review For 2021 – Pros & Cons, Features And Pricing appeared first on ClickFunnels. Noteworthy features include a membership site editor, membership site automation, and various pricing options. Multiple price levels. You are free to experiment with pricing by offering your customers discounts and coupons.

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Second quarter saw slowing ad spend on most platforms

Martech

In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S. This marks the fifth consecutive quarter of slowing click growth for Google’s search ads, with Q2 seeing only a 3% increase.

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How A/B Testing Boosts Your Sales Funnel Performance

ClickFunnels

A/B testing your emails can improve open and click-through rates and conversions. Product Pages When people land on a product sales page , you want them to click the checkout button after engaging with the content. Email Email marketing helps your sales funnel. Another idea is to test product image quality and quantity.

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Google is exploring ads in new AI Mode

Martech

Navah Hopkins from PPC platform Optmyzr sees these potential challenges with AI Mode advertising: Lower click-through rates due to users staying within the conversation. Possible premium pricing leading to higher costs per click. Potentially lower return on ad spend.

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How to recover from Google Ads performance drops

Search Engine Land

Recently, we’ve noticed fewer people coming into the store (lower click-through rate) and of those who do come in, fewer are making purchases (lower conversion rate). However, significant improvements in conversion rates and overall campaign performance typically take 2-4 weeks to materialize.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

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