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When it comes to marketing technology, ends come before means

Martech

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” said Cesar Brea, partner at global management consulting firm Bain & Company.

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Scott Gillum: Spotlight on the expert

Martech

I focused on the people and not the clients. For example, I was doing a big rebranding project for a client. A: Yeah, I thought about the experiences I had when I was in management consulting. There’s been all this investment in technology in data and insights, but performance hasn’t improved.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

Consult 64
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Thanks to 6Sense, Boston Consulting Group, Capacity, Constant Contact, and Pacific Western Bank for Sponsoring SaaStr Annual 2022!

SaaStr

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.

Consult 75
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What B2B marketers must know in the face of a potential recession

Search Engine Land

This is where marketing technology can help – from streamlining processes to analyzing data faster, embracing technology will keep you nimble and efficient. Enable and empower your clients. It's absolutely vital to keep channels of communication open with your clients. Leverage existing customers. Stay in touch.

B2B 93
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The Complete Guide to a Consulting Business

Hubspot

Sometimes, business owners and leaders need a new set of eyes when approaching an issue; as a consultant, you can provide that unbiased perspective. Simply put, consultants work to make their clients more successful. This can require a lot of work, which is why the consulting business is so lucrative. IT Consulting.

Consult 79
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9 Essential Certificates for Consultants

Hubspot

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. Having the right certification can put you at the top of the list for potential clients. Here are some top benefits of consulting certificates. Why do consulting certificates matter?

Consult 54