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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Sales professionals in outside sales roles enjoy a higher level of autonomy, often working independently and engaging directly with clients to build strong customer relationships.

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How to Get Clients for Your Video Production Business

Lead Fuze

Whether you’re an independent filmmaker or a seasoned video production company, knowing how to get clients for video production is crucial to your success. However, with numerous players in the market offering similar services, how can you stand out and attract more clients? How do production companies find clients?

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Steps on How to Become a Social Media Marketing Agency

Lead Fuze

We also shed light on sourcing clients through networking and online platforms such as LinkedIn or by hosting events. It’s like a magnet, but for clients. Your USPs are what make you stand out from the crowd and attract clients. Specialize in specific niches, identify your USPs and attract clients like a magnet.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot

Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. You can pair email design templates with content to customize and build emails that stand out, delight your clients, and gets you the results you’re looking for.

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. Enterprise sales cycle can also be enlarged due to objections brought by multiple stakeholders.