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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Furthermore, by addressing niche sales challenges, podcasts become a resource for training new sales reps.

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How to use project management data to inform your marketing hiring strategy

Martech

Use project management metrics and data to draw out additional strategic insights. Consider how you drive quality to provide client satisfaction. Introducing specialist skills can enhance quality, bringing higher expertise to delight clients with innovation or unexpected ways. Speed : Cycle time and on-time delivery.

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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Which niches or industries take more time to ship, as free shipping is a huge part of the consumer decision process. PPC and paid social. Affiliate and influencer. Line those up sooner in the season.

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How to revolutionize your market segmentation with genAI

Martech

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked. Follow-up meta-prompt: This prompt worked great.

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How to use podcasts for natural link building

Search Engine Land

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

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Your top B2B YouTube ads questions – answered

Martech

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Whatever your niche, the key is continuously testing and refining your targeting. One of our clients ran a less-polished video for an annual event. But it’s not without risks.

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