article thumbnail

Avoid Desperation and Setbacks with Proactive Prospecting!

Iannarino

As a new salesperson, I won three very large clients in short order. One was the state of Ohio, and the other two were big brands that belonged to The Limited. I was making great money and taking care of my three giant clients. I visited the two retail brands daily and met with the state every month.

article thumbnail

“Why I’m So Interested In Selling,” Ned Miller

Partners in Excellence

After working in the Credit Department of a bank in Toledo, Ohio while attending law school at night, he jumped at the chance to double his salary as the Credit Manager of a Ford dealership. Maybe the CLU/ CFP credentials didn’t mean that much to his clients, but the work he did to get them must have. Prepare well for meetings.

Sell 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

True Confessions of a Legacy Laggard

Iannarino

Embrace fearless value creation: respond to what your prospective clients need from you, in order to create and win an opportunity. Salespeople adapt because they recognize the client’s needs for insights and work to address them. I was sitting across from a prospective client in Cincinnati, Ohio. You need help now.

Cold Call 153
article thumbnail

Is your brand guilty of greenwashing in your Google Ads?

Search Engine Land

So, if you’re managing the Google Ads on behalf of a client or are working in-house, you’ll want to make sure your Google Ads aren’t greenwashing, too. based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio.

Campaign 123
article thumbnail

Where are you getting your work done? Wednesday’s Daily Brief

Martech

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Dr. Monica Cox , Professor, The Ohio State University.

CRM 106
article thumbnail

13 PR Blogs You Should Be Reading This Year

Hubspot

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages. Wildest Dreams?

Pitch 77
article thumbnail

How to Avoid Becoming a Marketing Fossil

Hubspot

Paul (who runs a highly successful agency in Ohio) thinks clients and agencies can do better -- he recommends engaging and assessing agency partners based on their ability to “consistently produce measurable outcomes” and to “work with agency partners that care as much about performance and success as you do.”