Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.
SaaStr
DECEMBER 30, 2021
Isn’t it better to go around the CIO, with a sale directly to an operational group within a large company? Aren’t sales cycle incredibly long at the CIO level? The Social Contract is that you will be highly innovative — and the CIO gets input on the roadmap. And sometimes, they will find you. Some big ones.
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