RingDNA

MARCH 26, 2025

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. In B2B sales, it often takes north of six contacts to close deals.

Closing

RingDNA

APRIL 11, 2025

What it Measures: The total number of attempts a rep makes to call prospects in a given day Value: Many sales organizations have a dialing quota since more dials can equate with more meaningful sales conversations and revenue. Conversations Per Day Key Question it Answers: How efficient are your reps at connecting with prospects?

Quota

Search Engine Land

OCTOBER 2, 2024

Other times, they simply don’t have time to investigate closely enough. For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We see it all the time.

Clients

Heinz Marketing

JULY 22, 2025

This article builds on that foundation, highlighting how successful marketing leaders leverage conversion data, benchmarks, and financial packaging to create a trusted, mutually beneficial partnership with finance. When your forecasting is consistently close to actuals, marketing earns a seat at the table.

SQL

SaaStr

JULY 7, 2025

Proven S-Tier ROI: Real Case Studies Artisan AI: Immediate Pipeline Impact While Event is Still Live “We just closed our first deal from our SaaStr sponsorship (while it’s still happening), a $60k ARR deal. A lot of people are against conferences, but they are an exceptional channel for us. ROI, $47 cost per qualified lead (vs.

Pipeline

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Then, break it down into specific, measurable goals: “Increase conversion rate for our Christmas campaign by 15% compared to last year.” Time to kick back and watch the conversions roll in, right?

Click Through Rate

Martech

JULY 24, 2025

YouTube and Google Search seem like close cousins. While there’s no single metric that YouTube uses to rank videos, these metrics all impact recommendations: Click-through rate (CTR): When your video is recommended, are viewers choosing to watch it or ignore it? At first glance, it makes sense. The same company owns them.

Click Through Rate

Salesforce

NOVEMBER 18, 2024

click-through rate (CTR) , while the second and third positions receive 18.7% For example, you might aim to increase organic traffic by 20% within the next six months or improve the conversion rate from organic search by 15% in the next quarter. Fix any issues, like text being too small or buttons being too close together.

Objectives and Key Results

Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

CTR

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion

ConversionXL

AUGUST 20, 2019

Organic click-through rate (CTR) is declining across the board: The top position had a CTR of 38.7% Specifically, Google can understand closely related words as well as synonyms, which they often highlight in search results: Google bolds related terms—not just exact keyword matches—that relate to the query. in May 2014.

CTR

Search Engine Land

SEPTEMBER 28, 2023

Conversion rate. Additionally, we examined Maximize Conversions against Maximize Conversion Value in 1,334 accounts due to their close association with smart bidding. Conversion-oriented metrics like CPA and ROAS also favored exact match. Click Through Rate. Cost Per Acquisition. Return On Ad Spend. Why we care.

CTR

Search Engine Land

FEBRUARY 1, 2024

Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up.

Campaign

ConversionXL

SEPTEMBER 15, 2016

Is a CTR of 20% good or bad? Is an average cost of 50 cents per conversion high or low? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. Now, how can you increase your CTR?

A/B testing

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. On the Pe:p show , AJ noted: “If you’re going to make $15,000 or more when you close a deal, LinkedIn ads make sense pretty much every time.”. Also, consider the benchmark conversion rate. That’s the cold hard truth.

CTR

Search Engine Land

JANUARY 18, 2024

.” Impact on CTR Once SGE is fully implemented, the group believes advertisers will see a substantial impact on click-through rates (CTR). Levy noted that his Google Ads representative has already started guiding him away from focusing on metrics like CTR. How does this affect how you write the ads?

CTR

Search Engine Land

JULY 27, 2023

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. PPC marketers know it inherently can’t be the most relevant – or at least that was the conversation within our team at the time.

CTR

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. This is how closely the wording of your ads matches the keywords in your ad groups. Focus on Relevancy. Relevance of Ads to Keywords. product databases.

CTR

Sales Pop!

NOVEMBER 1, 2024

Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Including high-quality, conversational keywords that align with your target audiences interests improves discoverability.

Niche

Heinz Marketing

JUNE 26, 2020

At a minimum, I recommend monitoring lead>opportunity and opportunity>close won rate. If you do not have a way to track past performance, at Heinz Marketing, we use a conservative average to start: 5% lead to opportunity and 20% opportunity to closed-won. However, to sharpen your forecast, using your data is preferred.

Meeting

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

CTR

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

Click Through Rate

Heinz Marketing

APRIL 18, 2023

If the C-Suite can see exactly how marketing dollars become revenue, there will be a much harder conversation when it comes to cutting marketing spend. For example, it’s easy to measure how many deals sales is closing, but it’s much harder to quantify the impact of a marketing campaign on a company’s bottom line.

CTR

ConversionXL

NOVEMBER 25, 2020

The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. It’d be great to say that a 10% CTR and 6 minute AVD will make you a million-subscriber channel, but you might just have a super engaged niche market without large growth potential. Clickbait is fraudulent.

CTR

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR.

CTR

Sales Hacker

NOVEMBER 11, 2019

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. After spending only $600 and a few hours, I found myself quickly unable to keep up with all the quality inbound leads and conversations I was having with my target accounts. Let me explain. The $5K Experiment. How It Works.

Process

Search Engine Land

SEPTEMBER 1, 2023

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Average contract value is then the same as in AOV for ecommerce.

CTR

Search Engine Land

MAY 5, 2023

Through content, SEO aims to meet searchers where they’re at, solve their problems and nurture them to conversion. A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile. Don’t be dismayed.

Trust

Hubspot

JANUARY 19, 2012

Watch this number closely. CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. Conversions. Cost-Per-Conversion. Unique CTR.

CTR

Search Engine Land

NOVEMBER 18, 2022

Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly. Mistake 5: Going blind to opportunity.

CTR

ConversionXL

JULY 7, 2020

Here’s another simple execution that got close to 200 clicks in 25 days: Keep in mind that both Pins were done in a couple of minutes and started driving traffic from the day they were posted. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Research Pinterest trends.

CTR

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion

Hubspot

DECEMBER 5, 2011

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. Click-Through Rate (CTR). But CTR can vary widely by the type of message sent. For that reason, it’s best to benchmark your CTRs according to the different types of emails you send.

CTR

Hubspot

JUNE 19, 2012

Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile Sponsored Stories than desktop Sponsored Stories -- and not at a huge cost. Spruce Media indicated to MediaPost that its testing with mobile-only Sponsored Stories have generated CTRs ranging from.8%

CTR

ConversionXL

FEBRUARY 11, 2016

A paid ad could be what triggers a decision, but the actual conversion could take place online, for example. When asked about the most important aspect of digital marketing in 2016, respondents were fairly evenly split between conversion rate optimization and social advertising… Image Source.

CTR