Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. These customers are positioned to keep climbing the HubSpot ladder as they grow.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

SaaStr

JANUARY 9, 2025

But it had and has a very large channel that sells its product into the enterprise, and a lot of internal resources that support the channel. But its just third party selling instead of first party. Then to sell Dropbox Enterprise, it added several. Yes, Atlassian since well past its IPO had almost no direct sales team.

Cross-sell 107

Cross-sell Outside Sales Sales Up-sell 107

Veloxy

JUNE 24, 2021

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. Use These Body Techniques to Sell More. Lots of things could kill a sale, but the way you interact with customers should never be one of them. Watch for Your Propsect's Non-Verbal Cues. Facial Expressions.

Cross-sell 287

Cross-sell Technique Pitch Contact 287

Martech

OCTOBER 22, 2024

Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile. Negative scoring can help with that.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Sales Pop!

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Cross-sell 244

Cross-sell Technique Sales Pipeline 244

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 80

GTM Engineering Customers Cross-sell 80

Sales Gravy

JUNE 19, 2025

According to SimplicityDX, customer acquisition costs have increased by 222% over the last eight years, while customer lifetime value has remained flat. It's getting harder and more expensive to find new customers, making the ones you have incredibly valuable. Yet most salespeople treat customers like one-time transactions.

Commission 69

Commission Cross-sell Manufacturing Pitch 69

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

Cross-sell 114

Cross-sell Construction Legal Contract 114

SaaStr

DECEMBER 18, 2024

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back.

Cross-sell 111

Cross-sell Drivers/motivators Up-sell Growth 111

SaaStr

APRIL 6, 2025

Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like. Databricks recognized this created a dangerous disconnect between sales success and customer success.

Growth 78

Growth Territory Teamwork Cross-sell 78

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

ClickFunnels

JANUARY 30, 2022

Put simply, it’s how much money a customer spends on average on a single order. This is the average for your number of orders and not the sales per customer. Some customers may put in multiple orders over a period of time. Each order should be treated separately no matter how many times a customer buys from you.

Cross-sell 246

Cross-sell Technique Up-sell Start-ups 246

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. Sharing personal wins, sales tips, and customer success stories shows that you’re in the trenches, driving real results.

Closing 62

Closing B2B Sell Referrals 62

SaaStr

MAY 20, 2025

So in any interesting bit of convergent evolution, both Monday and HubSpot have now passed 250,000 customers. Both started SMB (Monday even more so), and Both have now gone more enterprise (Monday even more) But still with the vast majority of their customers SMB. Customer Base : ~258,000 customers across 135+ countries Revenue : $2.63

Customers 107

Customers Non-Profits Education Cross-sell 107

Highspot

JUNE 19, 2025

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. Sales, marketing, and customer support must collaborate and coordinate to deliver personalized, seamless experiences that foster trust. What is customer engagement?

GTM 52

GTM Customers Cross-sell Contract 52

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 67

GTM Engineering Customers Cross-sell 67

Search Engine Land

AUGUST 20, 2024

Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. For instance, if you’re selling software that makes it easier for banks to underwrite mortgages, content that tells banks how your product can ultimately benefit first-time home buyers is golden.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customers 141

Customers Cross-sell Retail Prospecting 141

SaaStr

APRIL 30, 2025

Reps who get just three hours of coaching per month can increase close rates by 70%. Customer Segmentation and Targeting : Are you focusing on the right customer segments? Review lead quality, conversion rates by segment, and the effectiveness of your ICP (Ideal Customer Profile). Are you losing deals at a specific stage?

Cross-sell 71

Cross-sell Pipeline Legal Contract 71

Sales Pop!

FEBRUARY 27, 2022

For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. Salespeople must have a good grasp of who they are selling to with regard to preferences. When you truly service a customer, you have made an ally. What made items or services valuable to people?

Cross-sell 246

Cross-sell Sales Pipeline Represent 246

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Strategize 245

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. The same goes for eliminating manual data entry which frees up precious sales time for customer engagement. This also ties with the ability of AI to provide meaningful customer information.

Process 328

Process Sales Technique Pipeline 328

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Ideal Customer Profiles (ICP) What is an Ideal Customer Profile (ICP)? Then, validate with sales and customer success to ensure alignment.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Sales Hacker

NOVEMBER 23, 2020

Customers are distracted trying to close out their own year. Sell as a team. Coordinate with cross-functional teams. Doing this allows you to find the best path to sale by identifying which relationships can create consensus to close the deal. Closing confidence. Teams are tired. Deadlines loom.

Closing 130

Closing Cross-sell Contact CRM 130

Heinz Marketing

JUNE 26, 2025

And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling. This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act.

GTM 52

GTM Cross-sell Referrals Pipeline 52

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Here are a few important questions to get answers to: How would you describe your ideal customer/account?

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement. Shall shall do it.

GTM 81

GTM Customers Construction X-functional 81

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

SaaStr

JUNE 22, 2025

Master it, and you’ll outperform 83% of your peers. Learning #4: The Equity vs. Bootstrap Reality – Paying for Growth Has Hidden Costs The data reveals a fascinating paradox in B2B funding strategies. Choose your funding strategy based on your market timing and competitive dynamics, not vanity metrics.

B2B 85

B2B Cross-sell Growth Up-sell 85

Search Engine Land

AUGUST 7, 2024

Branded search refers to the specific terms and keywords closely associated with your brand. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels. One crucial area where Amazon stands apart is branded search. Product names.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Sales Hacker

JANUARY 24, 2025

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Instead, leaders need to plan from the start how customers will find, use, and grow with their product. Some products, like Twilio, naturally expand as customers use them more. What is your customer’s journey?

GTM 96

GTM Cross-sell Finance Price 96

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. Hybrid combines product-led and sales-led motions, and they work closely together.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Veloxy

JUNE 8, 2022

The pipeline shows how many deals salespeople are expected to close in a given week, month or year as well as how close a particular rep is to hitting their sales quota. But since your conversion rate from leads to sales is 10%, then you can expect to close only $100,000 worth of new business. 2: Automation. Conclusion.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. The key takeaway?

Customers 126

Customers Construction B2B Cross-sell 126