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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

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How to un-silo your organization and be more customer-centric

Martech

Sales is in charge of closing opportunities — and sometimes in charge of renewals. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. It’s not about selling additional products ( this is cross-selling ), nor is it only for selling more expensive items to happy existing customers.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

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How to Use Data and the Right Tools to Build Your Sales Plan (Ask Jeb)

Sales Gravy

Consider: Conversion Rates from Inbound Leads Speed to Lead (How fast are you following up?) Maybe you need to tighten up your proposals so more of them convert. Choose a CRM that matches your current size and selling process. Maybe you need to tighten up your proposals so more of them convert. The rule of thumb?

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5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR

SaaStr

So the latest SaaS leader to cross $1B ARR is Klaviyo. Outside of a pre-IPO phase, Klaviyo has been cash-flow positive or close for most of its history. Today, it’s steadily driving its margins up, now up to 14% non-GAAP operating margins. It was the only SaaS IPO on 2023. The only one! SMB Weaker.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

The prospect of earning rewards motivates customers to choose a particular brand over competitors, especially when they are close to reaching a reward threshold. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.