Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Without proper product-market fit as part of your go-to-market (GTM) teams strategy, even the best ideas struggle to make an impactor money. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. This episode explores how to apply product thinking to Go-To-Market. Teams just changes how they’re built.

GTM 77

GTM Growth Sell X-functional 77

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 113

GTM X-functional Pipeline Construction 113

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. Others stand the test of time. Theyre timeless.

Growth 70

Growth GTM Cross-sell Negotiate 70

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 127

Go To Market Lead generation Sales Meeting 127

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Sound familiar?

GTM 102

GTM Product Drivers/motivators Strategize 102

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” The category creation aspiration failure Popularized by evangelists from high-growth point solutions, this advice to create a new category was both the least achievable and most costly.

Go To Market 113

Go To Market GTM Strategize Growth 113

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven.

GTM 101

GTM Gambling Pipeline Strategize 101

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 110

GTM Real Estate Represent Territory 110

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 108

Go To Market GTM Non-Profits Quota 108

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Ways to scale that don’t include rampant inefficiency and burn.

Go To Market 119

Go To Market GTM X-functional Objectives and Key Results 119

SaaStr

MARCH 16, 2025

He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. The problem?

Negotiate 91

Negotiate GTM Campaign Growth 91

Sales Hacker

SEPTEMBER 3, 2024

Go-to-market strategies for vertical SaaS companies to win in their market, such as going hyperlocal and focusing on multi-product. Personal growth lessons on reframing your relationship with drive and ambition. 32:02) Go-to-market strategies for vertical SaaS: going hyperlocal and focusing on multi-product. (55:15)

GTM 122

GTM Growth Price Go To Market 122

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Some companies go really hard,” he shares. But you have to take a step back because you might underestimate what it means to implement product-led growth. link] Every Wednesday at 10 a.m.

Go To Market 97

Go To Market Growth GTM X-functional 97

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. We close this gap. Marketo changed marketing 10 years ago. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Martech

JUNE 26, 2025

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk. It can take years to rebuild trust with an alienated customer.

GTM 105

GTM Strategize Pipeline Engineering 105

SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 90

GTM Territory Pipeline Growth 90

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 98

GTM Cross-sell Finance Price 98

Martech

SEPTEMBER 23, 2024

Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth. Here are the key responsibilities and functions of a MarTech Manager: 1.

Technology 110

Technology Technology Customer Relationship Management Campaign 110

Martech

APRIL 30, 2025

Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. The result is a treadmill youre expending much effort but not going anywhere. Not even close.

B2B 113

B2B GTM Commission Strategize 113

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM 121

GTM Growth Strategic partnership Pipeline 121

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. More for your eyeballs OpenAI closes a $40B round at a $300B post-money valuation.

GTM 102

GTM X-functional Engineering Government 102

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Or if you’re utilizing a product-led growth model, this works too once you start to inject sales.

Go To Market 107

Go To Market Territory Technique A/B testing 107

SaaStr

MARCH 1, 2025

IBM just closed on its $6.4 CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases. This single market selection decision shaped their entire trajectory and enabled their meteoric rise. Find patterns that work, figure out what market you’re actually in. $10-30M:

Growth 70

Growth Objectives and Key Results Go To Market B2B 70

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Before hiring their first sales reps, the founders personally closed millions in revenue. Key Growth Drivers 1.

Territory 70

Territory Drivers/motivators Quota Pipeline 70

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Help your team close more deals. Does it follow a PLG or Sales-Led Growth (SLG) model?

Product 101

Product Growth GTM Hospitality 101

Martech

MAY 13, 2024

What got your company here won’t necessarily help you in your next stage of growth. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Product-market fit.

Go To Market 56

Go To Market Growth GTM Strategize 56

Force Management

APRIL 3, 2025

For today's B2B tech firms, the path to rapid growth and repeatable revenue means advancing through stages and change. When Patra, an insurance-tech provider, crossed the $100M in ARR benchmark, their leadership launched a partnership with Force Management to elevate their go-to-market approach with the goal of doubling their revenue.

GTM 133

GTM Launch B2B Growth 133

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 113

Clients Closing Objectives and Key Results SQL 113

Sales Pop!

AUGUST 2, 2023

Outsourcing is a great way for companies to reduce costs and save up on resources while at the same time improving and accelerating their growth. This can range from the number of closed sales and generated revenue to generated leads and other metrics. These include your present volume, target market, growth aspirations, and budget.

Represent 242

Represent Lead generation Sales Commission 242

SaaStr

DECEMBER 5, 2024

Sydney explains: “The advice for the go-to-market teams is, if you’re not yet, which I can’t imagine, but if you’re not yet leading with AI in your story, you better figure out how to do that fast because that’s what buyers are looking for.” People are already buying it.

GTM 108

GTM Cold Call Follow-up Technology 108

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 98

Growth Gaming Price Closing 98