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This day in search marketing history: March 17

Search Engine Land

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. billion, a mere $140 million more.

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5 Tips for Successfully Navigating the Bargaining Zone

Hubspot

Both sides are trying to figure out what the walkaway line is, and they often get as close to that line as possible. They build trust, come up with creative solutions, identify trade-offs, and offer alternatives. Minnesota Orchestra Dispute. Do your homework. Be curious. Great negotiators don't fight their way through a deal.

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3 Lessons for Effective Communication in Selling

Anthony Cole Training

Four ‘Have To’ Strategies for Closing Sales. close more sales (21). Effective communication is the key to building confidence and trust with a new prospect to whom you plan on selling your products and solutions. So, the husband left Minnesota and flew to Florida on Thursday, with his wife flying down the following day.

Sell 141
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Advertorials Can Work—If You Get It Right

ConversionXL

Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. The FTC requires disclosures such as “Ad,” “Sponsored,” “Paid Advertisement,” or some close variation in plain sight.

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Sales Pipeline Radio, Episode 218: Q & A with Nicolas Vandenberghe @NicolasVDB

Heinz Marketing

Later this weekend, it’s going to get close to 90 and they’re already talking about us. Paul: That’s the opposite of where I grew up in the Midwest and I was born in Minnesota. Especially Minnesota, summer is so short. Matt: I’m ready to go Paul. It is high 70’s, low 80’s.

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The Advanced Guide to Emotional Persuasion

ConversionXL

According to the University of Minnesota , when you’re afraid, you adopt a survivalist mindset. It’s important that these colors become closely associated with your brand. Studies have also shown that positive emotions toward a brand have greater influence on loyalty than trust, which is based on actual historical data.

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Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

I was born in Minnesota, lived in Wisconsin, and spent much of my life in Michigan. Matt: And I think that’s an important thing to talk about, because when we talk about getting and keeping engagement and trust with our client, it’s not because we’re sharing facts, it’s because we’re sharing stories.

Pipeline 101