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Google extends deadline for Hotel Ads commission bidding sunset

Search Engine Land

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. Processing.

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Why Building Relationships in Sales Skyrockets Your Commission

Sales Gravy

Every sales professional has felt that impulse to rush the process, to push for the immediate "yes," because, well, the numbers demand it. Why Churn Is Killing Your Commissions Let's talk numbers. Customers who feel rushed through the buying process rarely become loyal advocates. You know the drill. You know the drill.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team.

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. The FTC’s previous efforts to combat fake reviews on a case-by-case basis was stymied by a lack of penalties and enforceable rules, the commission said in a statement. Processing. The rule was in the works for nearly two years.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

How a clearly defined incentive compensation process can provide transparency around commission structures, so reps don’t think comp is a “black box”. How clear guidance and market data can enable reps to understand their comp plans and their payouts.

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Why Google lost: The DoJ’s case in 11 slides

Martech

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Processing. Market share is the first thing courts consider when determining if a monopoly exists. Email: Business email address Sign me up!

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Mastering the Sales Game: Expert Tips from Trainer Jessica Stokes

Sales Gravy

The Importance of Micro Commitments: Gaining micro commitments—small agreements to follow up or have another meeting—throughout the sales process can reduce the likelihood of being ghosted. You can do this by using traditional methods, such as handwritten notes, to stand out and stay connected, along with maintaining a presence on LinkedIn.

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