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Google extends deadline for Hotel Ads commission bidding sunset

Search Engine Land

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. Processing.

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4 Reasons to Automate Your Sales Commission Process

Salesforce

The sales commission process plays an important role in motivating sales teams and therefore drives top line revenue growth — arguably the most important metric organizations track. There are many benefits to implementing sales commission software, but we’re going to focus on the four most important. Learn more 1.

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

It’s a long and arduous process, no matter where you’re coming from. Gone are the days when commission, bonuses, and incentive pay were accounted for as direct expenses. With all the complexities of ASC 606, your commission expensing process is more critical than ever. But which process is best?

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

How a clearly defined incentive compensation process can provide transparency around commission structures, so reps don’t think comp is a “black box”. How clear guidance and market data can enable reps to understand their comp plans and their payouts.

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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. The FTC’s previous efforts to combat fake reviews on a case-by-case basis was stymied by a lack of penalties and enforceable rules, the commission said in a statement. Processing. The rule was in the works for nearly two years.

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EU says Meta ad model violates Digital Markets Act

Martech

In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. We will continue to engage constructively with the commission,” a Meta spokesman said. Email: Business email address Sign up now Processing. Are you getting the most from your stack?