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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Special Offers (So) The final element is the special offer.

B2B 116
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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. I worked with the HR team to develop and implement these changes, and I presented the new strategy to the senior leadership team. For instance: "One area that comes to mind is the emergence of AI.

Consult 83
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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. This means that you’ve applied feedback from alpha testers and that your product has no major bugs for its core functionality. You’ll need screenshots to present your product and to use for tutorials and related articles.

Campaign 127
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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

Millennials are taking their seats at the buying table, seated among their Generation X and Baby Boomer colleagues, and that disruption is happening, and will continue to happen, whether B2B sales and marketing teams are ready for it or not. Each card presented a unique key finding from the report as well as a link to download the full asset.

B2B 74
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.”

GTM 86