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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Tech companies co-developing a product, then parting ways once its launched.

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Episode 39: The King of Steel Talks AI and Construction Innovation

Spiro Technologies

We construct monumental staircases, stainless steel guardrails, and glass guardrails. Ryan Collier: I think it’s more fun to be in the construction industry. I do think construction is much more about relationships than it was in tech. But just showcasing that and being customer service oriented there, it was crazy.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. Millennials expect the same level of service without requiring dozens of lengthy discussions. Live chat delivers real-time answers from a blend of customer service and sales personnel (and bots) to nudge self-educating prospects down the funnel. Why the shortcoming?

B2B 130
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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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How to Build Business Relationships: 7 Key Tips & Helpful Context

Hubspot

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Lead with an exceptional product or service. They require a substantive, effective foundation — and that typically comes in the form of a sound product or service.

Legal 91
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Yes, Google and Amazon’s search functions are not the same. In the example above, separate bullets cover aspects like construction materials, battery life, and microphone capabilities. From Amazon’s perspective, they can: Ensure consistent delivery times; Manage returns and overall customer service. What doesn’t change.