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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Initial Adoption and Strategic Buy-In Once the pilot succeeds, a few strategic leaders begin to take a more active role.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

For operational leaders, it’s a goldmine for finding potential partners, vendors, or consultants. CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. You’re not a stranger; you’re a trusted voice in their space.

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5 Ways AI Has Already Changed SaaS Sales Forever with Perplexity’s CBO Dmitry Shevelenko and SaaStr CRO Confidential Host Sam Blond

SaaStr

” What Survives : Complex, consultative sales where human judgment and relationship-building matter. Think enterprise security, custom integrations, and multi-year strategic partnerships. It’s about showing up as a strategic advisor, not an order-taker. The Action Item : Audit your sales process. .”

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AI readiness checklist: 7 key steps to a successful integration

Martech

Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus. They include costs for hardware, infrastructure upgrades, training and potential consulting fees.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. Strategic Partnerships Need Internal Champions : Real partnerships only exist when someone’s career depends on your success. ” per Ramaswamy.

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

The future lies in this partnership, where automation complements, rather than replaces, meaningful human-to-human interaction. Examples of Custom GPTs for specific scenarios: Andy Jolls (AI & GTM Advisor and Consultant) shared a Pavilion GTM Summit Calendar GPT , making it easy to quickly check when key topics and sessions are happening.

GTM