article thumbnail

Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 124
article thumbnail

How to recover from Google Ads performance drops

Search Engine Land

You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. Key metrics to analyze CTR : A sudden drop in CTR could indicate that your ads are becoming less relevant or appealing to your audience.

CTR 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Impressions, clicks, CTR and on-site user behavior should all be part of your reporting from GA4, Google Search Console and any other platforms you’re accessing. Covering topics pulled directly from audience feedback.

CTR 100
article thumbnail

Welcome emails lift KPIs: Best of the MarTechBot

Martech

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. They serve as the first point of contact with new subscribers, setting the tone for our relationship and helping to establish brand loyalty right from the start. Prompt: What about welcome emails (are they important)?

CTR 112
article thumbnail

6 B2B paid media platforms where you can advertise effectively

Martech

Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed. Contact and company list targeting : One of the most efficient ways to drive low-cost, high-quality leads (CPLs). Dont knock it until you try it!

B2B 88
article thumbnail

5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. For example, Einstein AI analyzes past engagement patterns and automatically selects the best time to reach each contact, helping you boost open rates and overall engagement.

article thumbnail

Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Their CTR often exceeds that of more familiar emails. If you have any questions or are interested in starting to work with push notifications, please contact us at RollerAds. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. High click-through rates. Real-time communication.

Growth 85