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How to tailor ABM to your specific needs

Martech

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

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What Is Net Retention Rate (NRR) and How to Improve It

Salesforce

It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. Contraction revenue: Revenue lost due to existing customers’ downgrades or reduced usage. Churn revenue: Revenue lost when customers leave or stop using a service.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Annual contract value (ACV) The average annual revenue generated per customer contract.

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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

automobile parts to repair cars), to sell to their customers (e.g. retail stores selling children’s toys), or they’re using a service (e.g. You need CRM software to support lead management, track progress along the sales pipeline , identify cross- and upselling opportunities, and provide efficient customer service.

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What Is a Deal Desk?

Salesforce

A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. This includes everything from securing approvals and ensuring every contract is compliant. This includes setting prices, drafting custom contracts, and keeping service delivery on track.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

If you get below that, you’ve got a good product” For something like e-commerce, you’ll be looking at engagement, more specifically, what does engagement look like 90 days after the initial purchase? Engagement will obviously vary depending on the type of product you sell. image source. Lars says: .

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T. Back to top ) Get the latest articles in your inbox.