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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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AI-powered martech news and releases: September 12

Martech

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals.

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DOJ seeks sale of Chrome in Google antitrust case

Martech

Key proposals : Force Google to sell Chrome browser. Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Separate Android from Search and Google Play (without requiring the sale of Android). Between the lines.

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Maximizing sales efficiency with deal desk software

PandaDoc

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Not to mention the increased risk of being out of legal and regulatory compliance. Reduce your sales cycle and improve your close rate today with PandaDoc.

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). This includes contracts, pricing approvals, and any legal requirements. If so, why? Metrics like time spent in each stage and reasons for lost deals can provide clarity.

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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Service-based businesses Instead of selling physical products, service-based businesses offer customers value by providing expertise, skills, or labor. Look for cross-promotional opportunities to boost brand awareness.

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. This stage often involves legal review and procurement discussions. Identifying upsell and cross-sell opportunities to drive continued revenue growth. The sales process varies greatly depending on the purchase. Take buying a CRM, for example.