Remove Contract Remove Cross-sell Remove Objectives and Key Results
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52
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B2B sales enablement: How to elevate your approach

Highspot

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Think deals tied to software subscriptions that require annual or multi-year contracts.) That said, your sales team continues to hold significant value to them.

B2B 52
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. Complex sales cycle stages The lengthier sales cycle for complex sales is a direct result of higher costs and greater decision-maker involvement. Objection handling: Customers may have concerns about pricing, competitors, or implementation.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

Instead, the data captured by the CRM system just sits on the platform without being implemented toward shared key goals. The strategy also needs to align the CRM’s role with broader company objectives like increasing revenue, improving onboarding, reducing churn, or expediting deals within the sales pipeline.

CRM 52
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My Deep Dive Into Conceptual Selling — Here's What I Learned

Hubspot

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. 70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? Annual contract value (ACV) The average annual revenue generated per customer contract.

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10 sales enablement metrics to track: What they mean for business and sales outcomes

PandaDoc

It’s all about empowering your reps to sell more effectively—and you can’t improve what you don’t measure. When you track the right KPIs (key performance indicators), you gain a more data-driven view into how your enablement efforts are working. What are the key sales enablement metrics to track?