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How to set and manage PPC expectations for teams and stakeholders

Search Engine Land

Perhaps the client’s conversion tracking breaks, or they need help spinning up a landing page when that’s normally something they would handle themselves. Managing expectations during the engagement Once the contract is signed, the work begins! If clients have a hand in developing the rules, they’ll be more likely to follow them.

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How to organize your virtual data room with a data room index

PandaDoc

The index is used to simplify the search of information for all parties engaged in any business activity carried out via the data room; in particular, VDRs speed up conducting due diligence. ” Subfolders : Use these for detailed categorization, such as different types of contracts or financial reports.

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37 questions to ask call analytics vendors during the demo

Martech

Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? How difficult is platform set up and implementation? How long will it take for us to be up and running on the system? What is the minimum contract length? What features are included?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. This enables you to follow up with others while the discussion is fresh in their minds. So, the root cause is not that there are many 301 redirects.

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This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

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Questions to ask about conversion optimization platforms

Martech

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Questions for stakeholders as you set up demos Set up COP demos within a relatively short time frame of each other to help make relevant comparisons. What is involved in the set-up?