Anthony Cole Training

SEPTEMBER 2, 2014

We were at my brother Ray’s football game and so I went to the concession stand, looked at the prices of candy and bought 5 – yes, count them – 5 Three Musketeers candy bars. This made me think of business and sales and pricing and competition and, somehow, I ended up thinking about this. He gave me the quarter.

Customers 214

Customers Price Contract Sales 214

PandaDoc

SEPTEMBER 28, 2022

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. In this article, we’ll help you find answers to the most important questions that all business owners and salespeople should have in their arsenal when negotiating prices with their customers. How do I deal with difficult customers?

Negotiate 98

Negotiate Price Gaming Contract 98

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. No one is going to sign a contract on your first outreach, and they probably won’t even respond to your email or answer the phone.

Follow-up 85

Follow-up Contract Sales Technology 85

SaaStr

APRIL 14, 2025

For example, a $25k pilot can grow into a $1M+ enterprise-wide contract over time. Enterprises often hesitate to commit to large contracts upfront, so offering a short-term PoC can help you get your foot in the door and build trust. Simplify your pricing, contracts, and approval processes. Start Small, Then Expand.

Closing 63

Closing Contract Pitch Finance 63

Sales Pop!

OCTOBER 18, 2021

Price: from $132.30 Price: upon request. Price: $5.99 The price depends on a CRM that you want to integrate with. Price: the free version is up to 50 queries per month. Price: $49 to $499 per month, depending on how many leads you’re looking for. Price: from $79.99/month Hubspot, Pipedrive).

Prospecting 243

Prospecting Price CRM Lead generation 243

SaaStr

APRIL 8, 2020

Pressure tactics, exploding discounts, 48-hour trials that end on you, us-vs-them pricing, are all still alive and well. Make pricing < $50,000 at least as simple and transparent as possible. Your customers should know pricing isn’t a rip-off. And price it that way. Such is the way as you grow. Especially now.

Product 145

Product Contract Construction Negotiate 145

ClickFunnels

OCTOBER 12, 2021

The price itself also varies depending on the business type, company size, industry, and other factors that affect the cost per lead metric. What matters, though, isn’t the price tag itself, but whether the lead generation agency can bring in leads at a cost that allows you to stay profitable. It depends. And that costs money.

Lead generation 244

Lead generation Contact Contract Price 244

Lead Fuze

JULY 6, 2021

What is a Pricing Strategy? Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. And it’s not over yet; now comes the biggest hurdle… pricing up your offering. 13 Types of Pricing Strategies Examples. 3 Cost-Plus Pricing Strategy.

Price 98

Price Clients Technique Sales 98

Search Engine Land

JULY 11, 2024

SEO is a game of inches, not miles. Yes, price is a number to you, but it is a feeling to the client. Most SEO contracts can be canceled easily and without clients spending much. SEO doesn’t work like that. Generally speaking, websites do not start SEO from scratch. Take feedback professionally. That last part is key.

Account management 76

Account management Clients Contract Start-ups 76

Salesforce

JUNE 14, 2023

Let’s say you’re describing two different pricing structures for your product: a subscription model that can be canceled at any point, and a higher-cost outright purchase with lifetime support. Consider asking a follow up: What pricing or budget concerns does the prospect have that you might be able to address?

Gaming 95

Gaming Cross-sell Referrals CRM 95

PandaDoc

MARCH 25, 2025

Instead of building tools that fit your specific needs (and budget), they focus on enterprise-level solutions with sky-high price tags. Your team spends days manually creating proposals, tracking contracts, and managing documents while large enterprises use automated systems that zoom through these tasks in minutes. The result?

E-commerce 52

E-commerce Contract Legal Price 52

Sales Pop!

JULY 9, 2024

SEO is a long-term game, and it’s essential to have a clear understanding of how your provider will measure and report on the success of your campaign. What Is Your Policy on Contract Length and Cancellation? Choose a provider whose contract terms align with your comfort level and business needs.

Legal 130

Legal Contract Clients Campaign 130

ClickFunnels

SEPTEMBER 27, 2021

For example: Brett Cenkus is the founding partner of Cenkus Law, PC a business law firm specializing in mergers and acquisitions, capital raising, and contracts. Keep in mind that networking is a long game. Why go to someone else when you are not only trustworthy but also offer a better price? His YouTube channel has 16.5k

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Salesforce

MARCH 7, 2024

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

SaaStr

JULY 31, 2024

The best sales reps don’t immediately go into discounting and pricing. When you’re talking to a great sales rep, it’s not all about pricing. Arguably, pricing doesn’t matter much as long as it’s mostly transparent and generally fair. 5: They don’t play games with pricing. 1: They play endless games with pricing.

Price 113

Price Gaming Sales Prospecting 113

Martech

APRIL 9, 2025

Ensure your contract includes escape clauses, reputational risk assessments and even crisis comms prep. It works because: Niche focus : Influencers often operate in specific verticals fitness, skincare, gaming, fashion and speak directly to an audience with relevant interests. Just ask the U.S. Hope for the best, plan for the mess.

Niche 99

Niche A/B testing Campaign Entertainment 99

Sales Hacker

APRIL 15, 2021

One of my wife’s work colleagues challenged me to a game of chess. Rave to them about how much your product will help them and how great it is only to tell them that they’re going to have to sign a contract and commit to a 365-day contract before logging in even once. explains pricing }}. That place is stunning).

A/B testing 141

A/B testing Contract Sales Closing 141

SaaStr

NOVEMBER 8, 2022

Well let me just step back with my learnings as you do your own planning: First, assuming you are growing > 80% YoY or so, have a lot of pre-paid annual contracts, … you should be able to be cash-flow positive almost no matter what somewhere around $5-$8m in ARR. Raise prices tomorrow. 18 in marketing? Get your ACVs up.

Quota 117

Quota Contract Price Growth 117

Salesforce

MARCH 6, 2024

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

Negotiate 91

Negotiate Price Territory E-commerce 91

Hubspot

MARCH 26, 2025

Its a game-changer for boosting productivity and upping sales. Pricing : Free plan available. If your team struggles with finding the right content at the right time, Highspot is a game-changer. Pricing: Custom pricing based on team size. Side note: I dont *love* how complicated it is to find pricing information.)

Price 53

Price Sales CRM GTM 53

SaaStr

MAY 27, 2021

And the small the price per month, the more practical is it to put it on a credit card. The folks that care about price will take it. The folks that care about price will take it. For larger customers, make annual contracts the default, once you’ve gotten a few under your belt. Better to just close them.

Contract 97

Contract Customers Commission Price 97

A Sales Guy

OCTOBER 25, 2012

Since I am NOT the b h, I’m no longer sending proposals ahead of time and playing their “catch me if you can game.” Then we got to price and it was not what they’d expected – by a lot. From start to contract was 3 weeks. In this case when we got to price, he spent 3-4 minutes essentially telling me I was smoking crack.

Territory 111

Territory Contract Price Presentation 111

Search Engine Land

JUNE 26, 2023

Think about it this way: by nailing the technology procurement game, companies can ensure they’re getting the gadgets, software, and IT support that fit like a glove. The process evaluates potential SEO service providers based on their expertise, track record, pricing, and contractual terms.

Process 101

Process Negotiate Contract Legal 101

Hubspot

JULY 24, 2020

Pricing Models. Every company needs a pricing model in order to charge for their services, and agencies are no exception. Pricing models are determined by the agency and should reflect the value of the services offered, as well as industry standards. This pricing model is determined after a project's completion.

Contract 101

Contract Referrals Price Campaign 101

ConversionXL

MAY 6, 2014

I managed to iron out lots of communication issues that were limiting conversions, such as offering a ‘pack of music contracts’ in the deal. Some musicians thought this meant they were buying pre-signed contracts with record labels. In actual fact, they were just getting a compilation of music contract templates.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Heinz Marketing

FEBRUARY 8, 2020

While ABM and Inbound Marketing may seem drastically different, there may be a way to marry them in order to land those game-changing contracts. How Do I Avoid Having to Discount My Price? If you don’t know the real reason why your customer wants to buy from you, you’ll always have to discount your price.

B2B 104

B2B Contract Price Gaming 104

Martech

MAY 15, 2024

Look for tools that achieve multiple objectives simultaneously Everyone loves a good “get two for the price of one” special, so keep this principle in mind when exploring martech solutions. Does the contract allow for additional licenses and/or products to be purchased as the business ebbs and flows? And then, there is training.

Contract 119

Contract Objectives and Key Results Technology Technology 119

Heinz Marketing

DECEMBER 9, 2020

I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price! Since March, we go out on walks and neighborhood bike rides in the evenings and play board games every night with the kiddos. They were working just as hard before, as well.

Territory 141

Territory Contract Campaign Clients 141

SaaStr

FEBRUARY 15, 2021

Simplify to a 1 page contract. Make pricing simple. Let them focus on helping prospects, not gaming deal sizes. They can watch the trained folks present, and importantly, hear prospect questions on the webinar after. Simplify your sales process. This isn’t magic, but it can help. Try these 5 tips.

Quota 139

Quota Contract Prospecting Pipeline 139

Sales Pop!

MAY 21, 2024

Enter cloud computing, a game-changer for mobile productivity. And with the assistance of Plano MSPs or those in other locations, mobile sales reps can securely access and update customer records, product catalogs, and pricing information from their devices, no matter where they are.

Sales 130

Sales Legal Customer Relationship Management CRM 130

Sales Hacker

DECEMBER 6, 2019

5 – Understand That Pricing is NEVER the Real Issue. Pricing issues are never really a pricing issue. There is a direct correlation between pricing and conviction (value). The less confident a prospect is that your product will solve their problem, the greater the pricing pressure. 1 – Have a Game Plan.

Objection handling 112

Objection handling Negotiate Drivers/motivators Technique 112

SaaStr

JANUARY 11, 2024

Every month, the meal kit, the clothing, the game subscription, the video subscription almost has to be better than the month before. Customers often sign 3+ year contracts, and architect their entire business processes around ServiceNow. Raising prices and making threats at renewals helped a bit in 2023. But in SaaS?

Product 127

Product Growth B2C B2B 127

Sales Hacker

DECEMBER 4, 2020

Imagine watching a basketball game without a scoreboard. Now imagine playing in that game. Sales leaders can use a dashboard to understand the game their team is playing as they sell and identify where reps may need help or extra training. Average Sales Price: The average value of a deal that closed in the system.

Pipeline 136

Pipeline Cross-sell CRM Sales 136

Partners in Excellence

MARCH 3, 2023

We can look at the average purchase price, if you sell products that are purchased outright. It could be lifetime contract value. For example, mixing ARR and revenue from Professional Services in the same pipeline can produce some misleading insights and gaming from the seller. It could be bookings or revenue.

Pipeline 133

Pipeline Sales Contract Price 133

SaaStr

JULY 17, 2023

I’m already stuck in another long-term contract. But sometimes, a 15 month deal for price of 12, or an agreement to not start billing until the product is rolled out can really help get a deal signed now vs. later. It’s much more than the money and the contract. Too many reps do too many lame cadences and break things.

Contract 98

Contract Pitch Gaming Sales 98

Martech

JULY 22, 2021

You should insist on comprehensive price proposals and draft agreements up front. Your mantra at every step should be, “Price and terms are part of our decision process.” They are experts at this game. Everything gets reset once you sign the contract, so get the best contract you can.

Negotiate 127

Negotiate Contract Technology Technology 127

SaaStr

OCTOBER 16, 2020

“The winner of the game is the player who makes the next-to-last mistake” -Savielly Tartakover. As long as you don’t make the final and fatal mistake, you’ll win the game. When you bootstrap, you don’t have enough money to throw a mistake to completely ruin your company. . Key Takeaways: Embrace your constraints .

Real Estate 104

Real Estate Contract Gaming Engineering 104