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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 123
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5 tips to get more value from your tech stack

Martech

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

Do you have any questions about the contract?". We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". Contract questions. We’ve all been there.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

You’re working on the next stellar SaaS success and your foremost focus is — and should be — the product. Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions. I’ve contracted accounting help. Your focus expands. Accounting and Finance.

Finance 127
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

This may require a specific product. However, SkyStream was able to sustain itself as it had diversified with a $10M contract with Disney on a new product, a $5M 3-year contract with the Department of Defense, and a $2Mrevenue stream from both the EMEA and APAC region. 2) Spanning markets. 3) Covering multiple segments.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. Any sales rep can drag and drop stages and figure out how to optimize the sales pipeline for a specific segment, product type, or scenario. Lead generation X ? Social media integration X ? Free version X ?