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Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

When our product was feature-poor, and the team was tiny. And all three CIOs talked about very early stage start-ups they took risks on, using their SaaS products very early, in some cases serving as the very first customer for some SaaS vendors. Maybe you want to be 100% SMB, or focus on functional silos in the enterprise.

Contract 100
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Project management for in-house SEO teams: 6 best practices

Search Engine Land

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Dig deeper: SEO product manager vs. SEO manager: What’s the difference? If it is a wrong link to a product page coming from the navigation, it is.

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How to structure people operations to scale SEO success

Search Engine Land

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

CTR 128
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Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I’ve Learned (Video + Podcast)

SaaStr

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

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15 tools to make your customer service team more productive

PandaDoc

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. This can include canned scripts and email templates for fast response, as well as standard workflows for better productivity.

Service 52
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5 tips for successfully adding martech to your stack

Martech

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

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5 tips to get more value from your tech stack

Martech

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.