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Project management for in-house SEO teams: 6 best practices

Search Engine Land

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. It is the fact that people are not following the process and are redirecting URLs without replacing the internal links. What is the expected ROI of the project?

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How to structure people operations to scale SEO success

Search Engine Land

With structured operational processes, you ensure that you have the maximum impact with minimum time and resources. Instead, what takes so long is the operations behind SEO and the process of aligning everyone. which immensely elongates the entire process. That’s where operations become the key to success.

CTR 132
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5 tips to get more value from your tech stack

Martech

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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5 tips for successfully adding martech to your stack

Martech

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In fact, it took two months for the tool to finally stop processing data. antitrust and consumer protection laws in June.

Retail 125
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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. I’ve contracted accounting help. Anita Kutlesa. NanoGram Devices Inc., Coverity Inc., Buongiorno USA Inc.,

Finance 131
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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.