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Who Ya Gonna Promote? Don’t Wait Too Long.

SaaStr

First, have the promotion talks now. And promote one more great person than you’d planned. But you may have to promote them now, anyway. And second — find a way to promote one more great one than you’d planned. But folks — they are tangible proof that you are honoring the social contract.

Promote 81
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 128
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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I saw the main purpose of this process in minimizing the risk for the customer’s evaluation team of being accused for having wasted money on a project that eventually did not provide the expected outcomes So, emotional aspects (fear) had priority over the rational aspects for awarding the contract.

Customers 109
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Removing Legal Bottlenecks to Accelerate Deal Cycles

Sales Hacker

??. Contracts are the lifeblood of modern companies. In fact, contracts govern most B2B business deals. There’s no denying that contracts are an absolute necessity for conducting business. There’s no denying that contracts are an absolute necessity for conducting business. Sales teams are focused on speed.

Legal 104
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7 questions brands must ask when assessing affiliate agencies

Search Engine Land

Question 2: How long is your minimum contract length? Then you must align with those publications’ yearly editorial calendar – something short-term affiliate contracts won’t accommodate. Agencies with short-term contracts will work with coupon and deal sites to produce quick revenue.

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Cleaning up the confusion in marketing ops job postings

Martech

Technologists should focus on stack roadmap strategy, harmonization of the martech stack as well as how it fits within the broader organization, promotion of strategic decision making, and overall staff training and enablement. Data experts should focus on helping measure and assess campaign and technical performance.

UX 64