Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.
SaaStr
DECEMBER 30, 2021
I didn’t expect to sell to a CIO myself in the early days, either. But we ended up selling to several in Year 1. And all three CIOs talked about very early stage start-ups they took risks on, using their SaaS products very early, in some cases serving as the very first customer for some SaaS vendors. True enough.
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