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How to revamp your lead scoring strategy for 2025

Martech

Geographical location If your business focuses on a specific geographic region or offers country-specific offerings, prioritize leads from those areas. Conversely, lower points should be given to leads outside your service area. Conversely, if you’re targeting SMBs, adjust your scoring model accordingly.

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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

Scorecards evolve with company maturity – What made a great hire four years ago isn’t the same today; Databricks reduced emphasis on big data selling experience as the company grew, showing how hiring criteria must adapt. “We asked our cross-functional partners to describe our team in three words,” Cuibo explains.

Growth 80
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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

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13 Ways Sales Cloud, Revenue Cloud, and Agentforce for Sales Are Helping You Sell More, Faster

Salesforce

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. Ensure Einstein Activity Capture and Einstein Conversation are also enabled. This is just the tip of the productivity iceberg. Dig in below for the best features of our latest releases.

Sell 83
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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Sample goals: Host 10 regional events to generate new sales opportunities.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Watch the loss column grow, and prepare for an uncomfortable conversation with company leadership. Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. This can be risky, but it can make sense if a business plans to rely on upselling and cross-selling.

Price 52
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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. These challenges compound when teams are spread across different regions and may only meet in person once or twice a year. All of these consultative selling factors contribute to stronger client relationships.