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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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How technology is enabling community marketing

Martech

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.

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Gong’s topic detection technology is issued a patent

Gong.io

Today, the US Patent and Trademark Office issued patent #10,642,889 titled “Unsupervised automated topic detection, segmentation and labeling of conversations”, which protects our technology for understanding topics in customer conversations. The goal: understanding conversations beyond keywords. Cool, right?

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Harness the Power of Conversation Intelligence for Unprecedented Sales Success

Highspot

That’s where conversation intelligence can step in. Artificial intelligence (AI) technologies are changing the game, using predictions and decisions to automate tasks based on what customers and prospects need. These smart systems keep learning, helping improve the user experience and boost conversion rates and sales pipelines.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory. In your inbox.

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Guide to Successful Personalization in Sales with Technology

Lead Fuze

Technology Can Assist Your Team in Successful Personalization in Sales. Personalization Technology is the answer, but it can be difficult to implement. Today, we†re going to show you how to use personalization technology so that the customer feels like they are being personalized. The Demand for Personalization in Sales.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce

Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM). This means conversation history and context can travel with the customer from channel to channel. Or all of them. Seamless support.

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