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How to align your martech COE with organizational and go-to-market goals

Martech

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? Increase cross-sell and upsell revenue by 25%.

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How to un-silo your organization and be more customer-centric

Martech

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. Collect this feedback in your CRM so it can be used and rules can be applied for priority action (e.g.,

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Why B2B CMOs are frustrated with ABM platforms

Martech

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. Marketers are expected to set up, integrate and manage the system themselves. Sounds great, right?

B2B 131
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Max Out Your CRM: State of CRM Research Has 8 Tips & Insights To Help

Salesforce

It should come as no surprise that at Salesforce, we live and breathe CRM – customer relationship management. Acceleration of digital adoption has dramatically escalated the importance of relationships – the “R” in CRM – like never before. Read The State of CRM. CRM use has, in fact, largely plateaued over the past couple years.

CRM 98
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Frequently Asked Questions About ICPs, Buyer Personas & Buying Committees

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. ICPs align go-to-market teams.

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How connecting customer data drives personalized experiences

Martech

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. Implement personalized cross-sell campaigns.

Customers 125
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How To Create a Winning Go-to-Market Strategy

Gong.io

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy. It minimizes risk.