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How to un-silo your organization and be more customer-centric

Martech

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. Collect this feedback in your CRM so it can be used and rules can be applied for priority action (e.g.,

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Where are martech vendors finding their revenue? Let’s take a look

Martech

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? It is often easier to sell something when no one has it but many people need it. Businesses are born, then they reach the point in their growth where they need a CRM. Many industries go through this. AI innovation.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. EXAMPLE: Your company sells outdoor adventure gear online. Test and refine your email strategy. You have a customer base that frequently purchases camping equipment.

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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

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Highspot Launches First and Only GTM Enablement Platform

Highspot

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

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How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake. Hubspot really already was a CRM — but a CRM for the marketing team.

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How to align your martech COE with organizational and go-to-market goals

Martech

Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Sample goals: Shorten the sales cycle by 20%. Sample goals: Grow user group membership by 40%.