Sales Hacker

DECEMBER 20, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 73: 50+ GTM Leaders on What’s Working and Career Learnings appeared first on GTMnow.

GTM 119

GTM B2B CRM Go To Market 119

Martech

NOVEMBER 7, 2024

The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 132

B2B Contract GTM CRM 132

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Feedback from GTM leaders echoes this notion.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

SEPTEMBER 17, 2024

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. 13:05) Fundamental building blocks for an effective GTM tech stack. (21:15)

GTM 121

GTM Contract CRM Technology 121

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Partners in Excellence

MAY 23, 2025

As a sidenote, so much of the early results of these efforts, don’t seem to show improvements in results, at least in our GTM strategies.). In doing this, we discard the use cases of writing emails for us, updating CRM, publishing meeting notes/follow-ups, doing all our call planning and research, managing our social feeds.

GTM 100

GTM CRM Follow-up Start-ups 100

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A Back in Vancouver after a month in NYC. Let’s get into it.

GTM 118

GTM Finance Technology Technology 118

Martech

MARCH 5, 2025

While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. What do C-level execs think of their GTM strategies?

GTM 125

GTM CRM Conversion Market share 125

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. There’s potential to put it all together into a full end-to-end GTM campaign. And a GTM operations team that uses tools and AI to facilitate the work of the GTM teams.

GTM 107

GTM Growth Campaign Cold Call 107

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets.

GTM 112

GTM Finance CRM Go To Market 112

Sales Hacker

NOVEMBER 7, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 67: Stop and Celebrate Your Wins with Scott Gifis appeared first on GTMnow.

GTM 120

GTM B2B CRM Contact 120

Heinz Marketing

MAY 13, 2025

The better way is to map out your data models across your GTM motions. Here is the simple answer: if you are comparing efforts in the same GTM motion (lets say mid-market lead-gen), then use volume metrics. If you are looking across GTM motions with questions like Is ABM outperforming MM lead-gen? How do we tell what is working?

B2B 97

B2B GTM CRM Pipeline 97

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. The post GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner appeared first on GTMnow.

GTM 124

GTM B2B CRM Launch 124

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. I hope you’re starting off the week strong. The GTMfund team has been spread across the globe lately, big things happening! Anyway, let’s get into it.

GTM 114

GTM Start-ups Follow-up CRM 114

SaaStr

MAY 29, 2025

They’ve increased revenue-generating activity time by 25-30% by automating CRM updates, note-taking, and pipeline management. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.

GTM 89

GTM Negotiate Cross-sell CRM 89

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. So we just.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

OCTOBER 31, 2023

Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies. The post GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi appeared first on GTMnow.

GTM 120

GTM B2B CRM Contact 120

Martech

OCTOBER 22, 2024

Dig deeper: A scoring model your GTM team will fall in love with 3. This information can be integrated into your CRM and used to boost lead scores accordingly. Geographical location If your business focuses on a specific geographic region or offers country-specific offerings, prioritize leads from those areas.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 114

GTM Pipeline CRM Go To Market 114

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. Next, you’ll want to align all of this with your CRM.

GTM 114

GTM CRM Pipeline Referrals 114

Sales Hacker

OCTOBER 25, 2023

They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. The post GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk appeared first on GTMnow.

GTM 118

GTM Consult Sell Engineering 118

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 101

GTM Territory Commission Strategize 101

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 102

GTM Pipeline CRM B2B 102

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

JANUARY 2, 2024

It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster.

GTM 113

GTM Pipeline CRM Strategize 113

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster.

GTM 112

GTM Pipeline CRM Growth 112

Sales Hacker

NOVEMBER 5, 2024

Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 96

GTM Drivers/motivators Pipeline Sales 96

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 65

GTM X-functional Start-ups Relationship building 65

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Sales Hacker

APRIL 23, 2024

Why a modern go-to-market approach requires moving beyond legacy CRM systems. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. How Common Room unifies siloed data to enable a 360-degree view of the customer.

GTM 109

GTM Customers Go To Market CRM 109

Martech

AUGUST 13, 2024

That’s the view of Heather Blank, SVP GTM strategy and partnerships at Iterable. “We have some customers for whom we are their CRM system. ” But the data has to be in Iterable at some point in order for it to be activated, right? In fact, Iterable does have data repository capabilities. It sort of depends.

Customers 123

Customers GTM Launch Campaign 123

Sales Hacker

MAY 9, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. AI is transforming the process of building products.

GTM 82

GTM Launch Represent Growth 82

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM 63

GTM Sales Pipeline Technology 63

Sales Hacker

NOVEMBER 8, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen.

GTM 108

GTM Customers Hospitality UX 108

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52