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CDP and customer experience: Best of the MarTechBot

Martech

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows for better tracking of customer interactions and preferences.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Your contact centers offer a number of opportunities to support your broader business goals through great customer service and profitability. With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

As a startup and small and medium business (SMB) , you’re juggling a lot, and time spent on manual tasks is time taken away from building relationships with customers. By automating those routine processes, you free yourself up to focus on what really matters: growing your business.

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Agents use LLMs to analyze and understand the full context of customer interactions or an automated trigger, then reason through decisions on the next steps autonomously. AI agents in financial services can reduce the burden of manual processes for regulatory compliance through automation. Back to top.

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B2B sales enablement: How to elevate your approach

Highspot

The reality, though, is that potential customers still require human interaction (and a lot of it) to make well-informed and timely decisions about B2B products and services. This is especially the case in complex, high-stakes purchasing processes in which their businesses are spending tens or hundreds of thousands of dollars.

B2B
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. This includes: Regular check-ins and performance reviews to help ensure customer satisfaction.